SEO or search engine optimization is important for generating traffic for your website and boosting conversion rates. This is the reason why many companies have SEO strategies. But is it the right strategy? Many businesses just go with the flow when it comes to SEO. They also tend to copy their competitors’ strategy and follow...Read More
In today’s digital age, producing high-quality content is just the first step towards success. With millions of pieces of content being uploaded every day, the real challenge lies in driving traffic to your work and standing out in a sea of information overload. Whether you’re a seasoned blogger, an aspiring influencer, or a small business...Read More
For many businesses, organic search still matters in terms of referral. According data from Hubspot, 94% of traffic comes from organic search. Therefore incorporating search engine optimization (SEO) in your marketing strategy is as important as it was 20 years ago. In the old days SEO experts focused on backlinks, meta data and on-page optimization...Read More
The goal of content marketing is not to be pushy. You don’t want content to say “come here and buy my stuff”. You want it to say “check out what I got ‘coz I’m awesome”. However, all businessmen know that finding time to write newsletters, blogs, podcasts and other content is a struggle. Therefore you...Read More
During the early days of SEO, web directories were the bomb. In the early days Google algorithm was easy to play so if your site was listed on a ton of web directories, your chances of ranking high was guaranteed. The number of directory links you had influenced how well your site ranked on Google....Read More
Automated PPC bidding can be very convenient for internet marketers. There are some people who find success in this type of SEO and marketing approach while others feel underwhelmed. If you find yourself in the latter group, you might be committing some mistakes in your strategy. Here are possible mistakes you’re probably guilty of doing....Read More
Opening an online shop is a great way to compliment your brick and mortar business. Not only is this shop open 24/7, it is also accessible to people around the world. However, we all know that setting up shop is just the first step. You need a solid strategy that will bring traffic to your...Read More
Who would want to fail at content distribution? No one would. However, according to research conducted by Ian Cleary of Outreach Plus, 90% of content marketers have distribution problems. For many marketers, the stark reality is that content distribution can make or break your content marketing success. Without a good distribution plan, your investment in...Read More
SEO or search engine optimization is not just about keywords and ranking. It is also about off-site methods that can affect your visibility which includes social media. In the early days, social media websites like Facebook and Twitter was about connecting with other people in the sense that it was primarily a communication tool. Today,...Read More
Building an e-commerce website is one the most popular business ventures today. Not only does it provide unlimited scaling potential, it is also open to a wider scope of audience. However, building an online store does not guarantee success. It can be hard to increase revenue without hard work or using creative strategies. One of...Read More
Marketing has come a long way from the simple printing press to pamphlets handed out in the streets. Today’s marketers rely heavily on gathered information, data analytics and personalization. In fact, personalization is no longer just a buzz word; it has become important in helping businesses reap the rewards of marketing. Personalization generally refers to...Read More
Content For someone inexperienced in Google Ads, the idea can be both exciting and terrifying. If done right, Ads can transform your business. If done wrong, a business can spend thousands and get nothing in turn. In July 2018, Google rebranded Google Adwords to Google Ads. Since then, this is the main door for advertisers...Read More
So your business is doing well. Your website receives traffic, and activity occurs on its pages. Though, nothing is storing this valuable information which can be used to make data-driven decisions. There is a lack of insight generation. To reverse this untapped potential, you decide to employ Google’s free Analytics application that is housed within...Read More
A valuable business is a business worth owning. It’s as simple as that. A business that could fetch a fair price on the open market is usually profitable, growing, efficient and safe—everything we want to see in our own companies. This is why much of the process of selling a business is made up of...Read More
Websites can be built using different platforms. Different platforms mean different features and varying costs. In this article, we will help you get your hard-earned money’s worth and help you choose the best platform for your website. While we can’t give you a perfect pricing guide, we will give you an idea of the size...Read More
Developing an Intranet or redeveloping one that is already existing can be a difficult process. It is a project that requires consistent and well-planned approaches. It does not matter how small or big the project is. A project plan that is carefully constructed can make or break the success of the project that you are...Read More
SEO or Search Engine Optimization is a way of increasing a website’s search rankings, making a website easily searchable in the process. One of the many ways to increase a website’s ranking is by containing words or phrases a person will type in search engines. The more searchable a website gets, the more profitable it...Read More
