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online marketing

Reasons Why Small Businesses Have The Social Media Advantage

Small business owners are constantly looking for ways to get their company brand on the radar of potential customers. Social media is not only a great way to engage customers; it’s also a great way to find new ones. Small businesses have a big advantage on social media compared to big companies. How? It all...
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Phrases To Avoid In Email Marketing Campaigns

We all know that there is no book that can tell you how to successfully run an email campaign. Successful campaigns are a result of trial and error; so to understand it and to leverage it properly, you need to practice and learn from results. However, there are a lot of techniques that can boost...
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Increase Your Blog Conversion Rate With These 6 Tips

Blogging or article writing has many purposes; some blog for marketing or promotion, while others do it for self-fulfillment. But no matter how you look at it, we all know that there are good blogs and bloggers and there are great ones. Good articles contain good information but great articles have passion. Good blogs are...
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Content Distribution Fails You Need To Avoid

Who would want to fail at content distribution? No one would. However, according to research conducted by Ian Cleary of Outreach Plus, 90% of content marketers have distribution problems. For many marketers, the stark reality is that content distribution can make or break your content marketing success. Without a good distribution plan, your investment in...
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blogging for small business

Ingredients For A Great E-Commerce Blog

A blog is one of the greatest marketing tools available to people who run e-commerce sites. Blogs are a great way to share content and also to interact with your customers and readers. However, not all blogs are created the same way. If you want people to read your blog, it needs to have the...
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The Best Places To Promote Your Website Online

Thanks to site builders, creating and launching a website has become very easy. You don’t need coding or programming skills anymore, all you need is an easy to use website editor and time and you’re ready to begin. While creating a website is easy, increasing traffic is another different ballgame. One of the best ways...
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Best Tips For Making Great Video

Let’s face it, video is wherever you go. It’s no longer confined to YouTube and other video sites, nowadays it’s also on Facebook and other social media platforms. The internet and its users love video because it is an easier medium to understand. Also, great videos have more potential to quickly become viral compared to...
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Google Ads Conversion Stats

Strategies to Improve Your E-Commerce Revenue

Building an e-commerce website is one the most popular business ventures today. Not only does it provide unlimited scaling potential, it is also open to a wider scope of audience. However, building an online store does not guarantee success. It can be hard to increase revenue without hard work or using creative strategies.   One...
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5 Reasons Why You Should Hire a Pro For Your Site’s SEO

SEO has long been an important strategy for businesses to succeed. It’s even become more necessary in this digital age, especially since more and more consumers are relying on e-commerce to purchase what they want and need. While there are several optimisation tactics that you can very well do on your own, completely managing it...
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Email Direct Marketing EDM vs. Social Media to Gain Customers

Email Direct Marketing EDM vs. Social Media to Gain Customers In today’s advanced tech world, social media is the answer to everything. Many believe it’s the most innovative way to advertise and market a business. A very small amount still has faith in email marketing. Social media is the way of the future – there’s...
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