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online marketing
viral-marketing

Single Opt-in Or Double Opt-in: Which One To Choose?

Now that you’ve started to build your email list, you’ve probably reached a fork in the road: use single opt-in or double opt-in. You’re not alone because there is an ongoing debate as to which method is superior. For many, single opt-in is the best because it’s a more streamlined option. However, double opt-in proponents...
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copywriting

Copywriting Advice That Can Boost Sales

A lot of factors can impact the success of a business. Businessmen need to overcome self-doubt, they need to promote their business and they also need a good copy for their website. If you want to boost sales by posting on your blog, sharing on Facebook and other social media platforms or promoting on Instagram,...
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email-marketing

How To get More Sales With Email Marketing

Are your email campaigns not delivering what you were hoping for? Are you wondering where you went wrong with your marketing campaign? If you’re scratching your head wondering where it went south, you’re in the right place because we have some of the most relevant and actionable email marketing tips you can apply in order...
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Basic Principles Of Effective Web Design

Good web design is judged by users of the website and not by the owners. There are many factors that impact the usability of a website and it’s not just about how it looks, it is also about how well it functions. Websites that are not designed properly tend to perform poorly and experience sub-optimal...
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twitter-follow

Learn About Influencer Marketing And How To Use It

Many marketers agree that it is getting harder to get audience attention. One of the reasons for this is simply because there are too many ads. We are overexposed to them making it hard for many small businesses to break through. Many companies are getting dismissed on first sight because many viewers have become desensitized...
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ecommerce-shopping

Secrets To Selling Effectively Online

One of the best things about the internet is being able to open an online store and sell products quickly. Not only do you have a global audience, your store is also open 24/7. This gives customers better access to your products which can hopefully lead to leads and sales. However, being able to sell...
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internet-marketing

Amazingly Effective Digital Marketing Strategies

Marketing is very important especially in the internet. Ecommerce sites and even blog sites face stiff competition and many more are creating websites every day. Businesses and blogs that do not have good digital marketing strategies  can fall through the cracks. This can lead to poor traffic and eventual closure of the website. The good...
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8-Ways-to-Transform-Your-Blog-Readers-into-Potential-Leads

How To Make A Good Copy Great: Copywriting Techniques You Should Know

Does your copy look good but doesn’t feel right? If so, then perhaps there’s something missing. There are writers who can create good copy; something that stands the test of time. However, there are also writers who struggle to make a decent one that converts. If you belong to the latter group you’re in the...
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online-shopping

Effective Digital Marketing Strategies

There are a lot of digital marketing strategies available today and there are even more suggestions available. But how many of them are actually effective? To compete in the overly competitive digital landscape today, you need to be armed with the right strategies. You’ve probably heard about some of these and they have become the...
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Ecommerce-tools

Tools To Help Your Ecommerce Store Scale And Grow

Did you know that as of last year almost 12% of retails sales came from ecommerce? This number is expected to grow up to 17.5% this year and considering that retailers reported over $5.5 trillion in sales in 2017, it’s safe to say that ecommerce has arrived. However, the world of e-commerce is a very...
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android-apps-development

Best App Marketing Strategies

People who have built mobile apps know that they face a tough competition. There are simply so many apps out there so you need to stand out and get noticed. One of the best ways of doing so is by having a sound marketing strategy. Here are some of the best strategies to help you...
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email_marketing

Email Mistakes You Need To Avoid

According to studies, there are around 5.6 billion active email accounts today. This is perhaps one of the reasons why email is still one of the best sales and marketing tools in the age of social media. However, everybody else is using email to communicate with each other. Many inboxes are filled with emails not...
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youtube

Tips For Better Sound Quality For YouTube Videos

YouTube videos have the potential to reach millions of viewers around the world. Aside from this, it can also help you become more popular. Because millions will be watching your video, picture and sound need to be good quality. Here are some easy ways you can optimize sound for better audience impact. Use Good Quality...
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email_marketing

Best Email Marketing Services For Small Businesses

Is email marketing a big part of your business? Are you struggling to find the best email service out there? Businesses in Australia need email marketing just like other businesses around the world. According to studies conducted by Australian companies, email marketing has an average of 20.89% open rate, 6.46% click rate and received $22.78...
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Magento

Magento Extensions For Online Business Success

Magento is one of the best options for stores that want to take their business online. Since it first came to existence in 2007, Magento’s market share has become one of the largest in the e-commerce space. According to a study conducted by AheadWorks, Magento market share has ballooned to 29.8% among the most popular...
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news letter

Top Free Digital Marketing Tools

Launching your own website can take a lot of money. There’s research, design, testing, advertising and software costs to think about and it doesn’t stop there. Lucky for us there many free tools and services that can make digital marketing easier and wallet friendly. The tools listed below can help you streamline your marketing process...
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content concept

How To Drive More People To Your Content

You know you have amazing content, but how do you get people to read it? B2B marketers have some tips on how you can get more people to your content and it starts even before your content is created and doesn’t stop when you hit publish. Here are some of their tips: Be Your Content’s...
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Social Media Sphere

Social Media Tools Top Brands Are Using Today

Online marketers are constantly faced with multiple responsibilities. They need to be on top of social media marketing, customer experience and advertising to name a few. Luckily for marketers like you there are a lot of tools available to help you succeed and stay productive. There are tools for content creation, discovery, scheduling, publishing, analytics...
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news letter

Tips To Improve Your Email Newsletter Open Rate

Keeping customers engaged is one of the top priorities for online marketers. One of the best ways to do this is by sending newsletters. When executed correctly newsletters can provide information, delight customers, spark excitement and create anticipation. Many people think that emailing newsletters is an ancient marketing method. However, email marketing stays relevant even...
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Google Ads

3 Best Practices For Maximizing Your Google Ads Optimization Score

The end of January saw Google releasing a set of best practices for Google Ads users to help improve their optimization score. Optimization score refers to the metric used to tell how well a Google Ads campaign is optimized. It was introduced in August of last year. Scores range from 0 to 100% where 100%...
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