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online marketing

Tips To Improve Your Email Newsletter Open Rate

Keeping customers engaged is one of the top priorities for online marketers. One of the best ways to do this is by sending newsletters. When executed correctly newsletters can provide information, delight customers, spark excitement and create anticipation. Many people think that emailing newsletters is an ancient marketing method. However, email marketing stays relevant even...
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Google Ads

3 Best Practices For Maximizing Your Google Ads Optimization Score

The end of January saw Google releasing a set of best practices for Google Ads users to help improve their optimization score. Optimization score refers to the metric used to tell how well a Google Ads campaign is optimized. It was introduced in August of last year. Scores range from 0 to 100% where 100%...
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The Power of Millennials & Their Impact On E-Commerce

Did you know that millennials can influence your website’s revenue? Generally speaking, millennials are people aged between 18-38 years old and social media has a big influence on this group. According to a study conducted by eMarketer, 39.8% of them rank social sources (social media, family and friends) as their top three sources for picking...
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Unusual LinkedIn Marketing Hacks

Do you know that according to experts, 80% of B2B leads come from LinkedIn and 79% of B2B marketers say that the site has been an effective avenue for lead generation? That’s right. Over the years LinkedIn has become a platform to generate leads for businesses. Whether your business goals are to improve visibility, boost...
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Instagram Selling Tips You Need To Use Now

Instagram has over 500 million users logging in every day and 1 billion log in once a month. But did you know that most of these users don’t just visit IG just to look at beautiful mountains and sceneries. According to BusinessInsider.com, 72% of users bought a product they discovered through the platform. This means...
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Best Tools To Boost E-Commerce Sales

Thanks to the internet, buying preference of many people has changed. According to reports, more and more people are doing their shopping online. This is mainly because online shopping helps you to avoid traffic, standing in line at the register and it’s more convenient since you can do it at the comfort of your home....
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Reasons Why Small Businesses Have The Social Media Advantage

Small business owners are constantly looking for ways to get their company brand on the radar of potential customers. Social media is not only a great way to engage customers; it’s also a great way to find new ones. Small businesses have a big advantage on social media compared to big companies. How? It all...
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Phrases To Avoid In Email Marketing Campaigns

We all know that there is no book that can tell you how to successfully run an email campaign. Successful campaigns are a result of trial and error; so to understand it and to leverage it properly, you need to practice and learn from results. However, there are a lot of techniques that can boost...
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Increase Your Blog Conversion Rate With These 6 Tips

Blogging or article writing has many purposes; some blog for marketing or promotion, while others do it for self-fulfillment. But no matter how you look at it, we all know that there are good blogs and bloggers and there are great ones. Good articles contain good information but great articles have passion. Good blogs are...
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Content Distribution Fails You Need To Avoid

Who would want to fail at content distribution? No one would. However, according to research conducted by Ian Cleary of Outreach Plus, 90% of content marketers have distribution problems. For many marketers, the stark reality is that content distribution can make or break your content marketing success. Without a good distribution plan, your investment in...
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