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online marketing

Internet marketing
Internet marketing is about raising brand awareness and reaching a potential customer using the Internet. The main objective of internet marketing is to be able to convert the prospect into sales. The methods used in internet marketing include search engine Optimization, social media, email marketing, among others. There are a lot of techniques that can...
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traditional vs internet mktg
The world of marketing has been transformed by technological and economic changes in recent years. Both businesses and consumers have become increasingly sophisticated. Although it hasn’t quite led to the eradication of traditional marketing, the internet has revolutionised conventional marketing practices and greatly contributed to the appearance of new ones.  As an entrepreneur, you need...
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marketing-strategy
A website is useless without traffic. Even if you created the best looking website with the most relevant and latest content, none of it will matter if people cannot find your website. This is why marketing a website is important. Here are some of the easiest ways you can market a website so that people...
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ecommerce
Having a good functioning website and traffic is one of the best ways to start your ecommerce business. But sadly, the internet has turned into a competitive platform where millions of aspiring entrepreneurs are vying for consumer’s attention. In order to have a chance to get succeed, you have to turn visitors into conversions. Here...
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digital marketing
The coronavirus disease (Covid-19) pandemic is causing a major downturn around the world. With many people on lockdown and many businesses shut around the world, a looming recession seems to be on the horizon. However, there is a small beacon of light for many businesses. Thanks to the advent of the internet, many businesses are...
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ecommerce-shopping
Did you know that there are approximately 12-24 million eCommerce sites selling various kinds of products and services on the internet today? But despite this number, over 40% of ecommerce sales still come from retail ecommerce giant Amazon. If you want to compete with other ecommerce sites, you need to avoid mistakes that can bog...
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digital marketing
Digital marketing strategies come and go but the most effective ones become a permanent fixture. The reason why many trends come and go is because of the reaction of the potential customers. The reason why they stay is because these strategies fill a need that has already begun to emerge. For many small businesses, budget...
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viral-marketing
Now that you’ve started to build your email list, you’ve probably reached a fork in the road: use single opt-in or double opt-in. You’re not alone because there is an ongoing debate as to which method is superior. For many, single opt-in is the best because it’s a more streamlined option. However, double opt-in proponents...
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copywriting
A lot of factors can impact the success of a business. Businessmen need to overcome self-doubt, they need to promote their business and they also need a good copy for their website. If you want to boost sales by posting on your blog, sharing on Facebook and other social media platforms or promoting on Instagram,...
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email-marketing
Are your email campaigns not delivering what you were hoping for? Are you wondering where you went wrong with your marketing campaign? If you’re scratching your head wondering where it went south, you’re in the right place because we have some of the most relevant and actionable email marketing tips you can apply in order...
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Good web design is judged by users of the website and not by the owners. There are many factors that impact the usability of a website and it’s not just about how it looks, it is also about how well it functions. Websites that are not designed properly tend to perform poorly and experience sub-optimal...
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twitter-follow
Many marketers agree that it is getting harder to get audience attention. One of the reasons for this is simply because there are too many ads. We are overexposed to them making it hard for many small businesses to break through. Many companies are getting dismissed on first sight because many viewers have become desensitized...
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ecommerce-shopping
One of the best things about the internet is being able to open an online store and sell products quickly. Not only do you have a global audience, your store is also open 24/7. This gives customers better access to your products which can hopefully lead to leads and sales. However, being able to sell...
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internet-marketing
Marketing is very important especially in the internet. Ecommerce sites and even blog sites face stiff competition and many more are creating websites every day. Businesses and blogs that do not have good digital marketing strategies  can fall through the cracks. This can lead to poor traffic and eventual closure of the website. The good...
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8-Ways-to-Transform-Your-Blog-Readers-into-Potential-Leads
Does your copy look good but doesn’t feel right? If so, then perhaps there’s something missing. There are writers who can create good copy; something that stands the test of time. However, there are also writers who struggle to make a decent one that converts. If you belong to the latter group you’re in the...
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online-shopping
There are a lot of digital marketing strategies available today and there are even more suggestions available. But how many of them are actually effective? To compete in the overly competitive digital landscape today, you need to be armed with the right strategies. You’ve probably heard about some of these and they have become the...
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Ecommerce-tools
Did you know that as of last year almost 12% of retails sales came from ecommerce? This number is expected to grow up to 17.5% this year and considering that retailers reported over $5.5 trillion in sales in 2017, it’s safe to say that ecommerce has arrived. However, the world of e-commerce is a very...
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android-apps-development
People who have built mobile apps know that they face a tough competition. There are simply so many apps out there so you need to stand out and get noticed. One of the best ways of doing so is by having a sound marketing strategy. Here are some of the best strategies to help you...
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email_marketing
According to studies, there are around 5.6 billion active email accounts today. This is perhaps one of the reasons why email is still one of the best sales and marketing tools in the age of social media. However, everybody else is using email to communicate with each other. Many inboxes are filled with emails not...
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youtube
YouTube videos have the potential to reach millions of viewers around the world. Aside from this, it can also help you become more popular. Because millions will be watching your video, picture and sound need to be good quality. Here are some easy ways you can optimize sound for better audience impact. Use Good Quality...
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