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online marketing

Tips For Better Sound Quality For YouTube Videos

YouTube videos have the potential to reach millions of viewers around the world. Aside from this, it can also help you become more popular. Because millions will be watching your video, picture and sound need to be good quality. Here are some easy ways you can optimize sound for better audience impact. Use Good Quality...
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Best Email Marketing Services For Small Businesses

Is email marketing a big part of your business? Are you struggling to find the best email service out there? Businesses in Australia need email marketing just like other businesses around the world. According to studies conducted by Australian companies, email marketing has an average of 20.89% open rate, 6.46% click rate and received $22.78...
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Magento Extensions For Online Business Success

Magento is one of the best options for stores that want to take their business online. Since it first came to existence in 2007, Magento’s market share has become one of the largest in the e-commerce space. According to a study conducted by AheadWorks, Magento market share has ballooned to 29.8% among the most popular...
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Top Free Digital Marketing Tools

Launching your own website can take a lot of money. There’s research, design, testing, advertising and software costs to think about and it doesn’t stop there. Lucky for us there many free tools and services that can make digital marketing easier and wallet friendly. The tools listed below can help you streamline your marketing process...
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How To Drive More People To Your Content

You know you have amazing content, but how do you get people to read it? B2B marketers have some tips on how you can get more people to your content and it starts even before your content is created and doesn’t stop when you hit publish. Here are some of their tips: Be Your Content’s...
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Social Media Sphere

Social Media Tools Top Brands Are Using Today

Online marketers are constantly faced with multiple responsibilities. They need to be on top of social media marketing, customer experience and advertising to name a few. Luckily for marketers like you there are a lot of tools available to help you succeed and stay productive. There are tools for content creation, discovery, scheduling, publishing, analytics...
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Tips To Improve Your Email Newsletter Open Rate

Keeping customers engaged is one of the top priorities for online marketers. One of the best ways to do this is by sending newsletters. When executed correctly newsletters can provide information, delight customers, spark excitement and create anticipation. Many people think that emailing newsletters is an ancient marketing method. However, email marketing stays relevant even...
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Google Ads

3 Best Practices For Maximizing Your Google Ads Optimization Score

The end of January saw Google releasing a set of best practices for Google Ads users to help improve their optimization score. Optimization score refers to the metric used to tell how well a Google Ads campaign is optimized. It was introduced in August of last year. Scores range from 0 to 100% where 100%...
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The Power of Millennials & Their Impact On E-Commerce

Did you know that millennials can influence your website’s revenue? Generally speaking, millennials are people aged between 18-38 years old and social media has a big influence on this group. According to a study conducted by eMarketer, 39.8% of them rank social sources (social media, family and friends) as their top three sources for picking...
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Unusual LinkedIn Marketing Hacks

Do you know that according to experts, 80% of B2B leads come from LinkedIn and 79% of B2B marketers say that the site has been an effective avenue for lead generation? That’s right. Over the years LinkedIn has become a platform to generate leads for businesses. Whether your business goals are to improve visibility, boost...
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