You know you have amazing content, but how do you get people to read it?
B2B marketers have some tips on how you can get more people to your content and it starts even before your content is created and doesn’t stop when you hit publish.
Here are some of their tips:
Be Your Content’s PR Team
The sheer amount of content you can find and share online is perhaps your biggest hurdle. No matter how good your content is, it’s going to face competition from other bloggers, writers and marketers. This means that distribution is also as important as the quality of your content.
Instead of relying on the same old method to distribute content, marketers focus on using a strategy that builds a meaningful relationship with journalists and influencers.
You can do this by monitoring which social media people are engaging with as well as themes and messaging that resonate the most. Building a relationship is more than just emailing. It involves dialogue. For example you can say: “I’ve found a tip and think this can be useful to you.”
Advertise Your Best Content
Competition is always stiff in the internet especially among marketers. If you have the budget the fastest way to drive traffic to your site is through paid social media such as promoted posts on Twitter and Facebook. For the best effect you need to spend wisely.
For paid advertising to work its magic you need to promote the best content. You also need to promote it to the right people. The best way to do this is to adopt and individualized approach.
Own an Industry Topic
Focus on a topic that adds the most value to your largest relevant audience. This simply means focusing on a certain topic that your audience is passionate about and owning it.
One of the advantages of owning a topic is that your audience will see you as an expert in the field. Once you become an expert you build credibility and become an influencer which in turn makes it easier for you to reach out to other influencers.
Curate Into Multiple Formats
Nowadays content is not just about what’s being written down and read by people. A blog is great but research shows that converting a blog into other formats is a great way opportunity to reach more people and get them engaged in your content.
Video is a good example. Repurpose your highest performing blog posts into video and post them in channels like YouTube and optimize for the right keywords to ensure maximum exposure.
Trigger Your Content
Marketing automation is a great way to get content in the hands of your audience. Trigger content based on the life stage of a customer or prospect at the right time for maximum impact. Technology today can deliver relevant content based on personalized experience.
Triggering can happen through the dynamic modules of your website by promoting content to those who need it most. This can be done by sending relevant emails and tailoring content to people who expressed interest in your content or information. You can also repurpose old content into automated lead generating campaigns.
The best way to get people to read your content is to prioritize what your audience needs. When find out what they want you will be able to provide meaningful content that is useful for them and they will come back for more.