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target audience

Benefits of Digital Marketing For Small Businesses

A small business without a digital marketing strategy is akin to a ship without a captain at sea. If you think this is an exaggeration, you’re wrong. There is more at stake for small businesses compared to their bigger counterparts. As more and more people turn to online shopping, this means that there is a...
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SEO

Reasons Why Handcrafted SEO Generates More Sales

SEO or search engine optimization is important for generating traffic for your website and boosting conversion rates. This is the reason why many companies have SEO strategies. But is it the right strategy? Many businesses just go with the flow when it comes to SEO. They also tend to copy their competitors’ strategy and follow...
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