How Covid-19 is Affecting Small Businesses and Marketers

It seems like despite the world’s best efforts, the coronavirus disease (Covid-19) is still hanging in there. Millions of people have been infected worldwide and thousands have died since the virus was first detected late last year. As a result, many businesses have been forced to permanently or temporarily shut down. The Covid-19 pandemic is...
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Why Marketing Is Important During The Pandemic

The coronavirus disease (Covid-19) pandemic has turned the world upside down. Many businesses were forced to close down and some of them remain closed even though restrictions are starting to ease around the world. With this in mind, many businessmen are wondering if they should continue marketing. The pandemic is still raging and many citizens...
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are you making the most of your customer comments

Best Reasons To Embrace Your Online Reviews

Ecommerce landscape is always evolving and one of the biggest change is the proliferation of online reviews. Reviews have spread in the internet dramatically over these last few years even if you’re actively seeking them or not. They are found not only in product pages but in social media too. However, reviews can become powerful...
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Social Media Not Just For Friendships Anymore

How Social Media Affects SEO

SEO or search engine optimization is not just about keywords and ranking. It is also about off-site methods that can affect your visibility which includes social media. In the early days, social media websites like Facebook and Twitter was about connecting with other people in the sense that it was primarily a communication tool. Today,...
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Getting Your Website Ready For The Holiday Season

Do you know that around half of an average retailer’s sales for the year occur during November and December? According to sources many people begin their holiday shopping before Thanksgiving. This means that your website should be ready to handle the influx of visitors during this time of the year. But don’t wait for November...
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How Much To Charge For Design Service?

This is a question plaguing many freelance web designers. Figuring out how much to charge for your services is actually challenging. There are many variables when it comes to setting rates that you can stick to. Aside from this, there is also the option of setting hourly rates or fixed priced projects. However, figuring out...
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What Is Latent Semantic Indexing and How Does It Affect Internet Marketing

What Is Latent Semantic Indexing and How Does It Affect Internet Marketing What is Latent Semantic Indexing, how does it work? Latent semantic indexing, LSI for short allows search engines to decide what a page is by about using related keywords for example a page about internet marketing might contain terms like SEO, Facebook, Twitter...
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SEO Provider

Getting The Most From Your SEO Provider

Getting The Most From Your SEO Provider SEO is one of the most sought after skills on the web that will last for as long as “keyword search” continues to be the key factor in web browsing.  Many pursue careers in search engine optimisation and many are also buying SEO to promote online businesses.  But...
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5 Rules When Sending Promotional Emails

5 Rules When Sending Promotional Emails Sending promotional emails is a fast and effective way for marketing your product or service, provided you manage to gain your target audience’s attention. Internet marketing is incomplete without email marketing. Make sure that your email is engaging and eye-catching. A carefully planned strategy can help you expand your...
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Want GOOD SEO? Just mix Development & Creativity

Want GOOD SEO? Just mix Development & Creativity The word SEO has become an umbrella term for all things related to online marketing, merging the more technical development side with the more creative PR and marketing side. As many people will tell you, these two sides often demand very different backgrounds with the logical and...
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