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Important Inbound Marketing Strategies

The purpose of inbound marketing is to turn visitors into customers. Most inbound marketing strategies build-up on each other in order to achieve a goal. However, due to budgetary concerns, many companies do not implement all components of an inbound marketing strategy. Some strategies can be hard to sell to the c-suite but these tactics...
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How To Optimize Conversion Rates For PPC

Conversion rate optimization (CRO) is the process of optimizing your sponsored search ads, landing pages, and overall website design to raise your conversion rate. This means that the goal of CRO is to get a large percentage of your visitors to convert or complete your desired action. CRO is gaining popularity because it’s a good...
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Reasons Why PPC Campaigns Fail

Pay-Per-Click (PPC) ads are perhaps one of the most successful or frustrating marketing channels on the internet today. There are many companies that waste thousands of dollars per month because their PPC campaigns fail. Luckily there are also many success stories. Some of the reasons why PPC campaigns fail are due to a few simple...
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How To Make A Good Copy Great: Copywriting Techniques You Should Know

Does your copy look good but doesn’t feel right? If so, then perhaps there’s something missing. There are writers who can create good copy; something that stands the test of time. However, there are also writers who struggle to make a decent one that converts. If you belong to the latter group you’re in the...
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10 Magento Tools For The Best Ecommerce Sites

Magento has become synonymous with ecommerce website development. This open source platform of PHP was introduced a decade ago. This platform is making ecommerce website development easier because of its ability to create high converting ecommerce sites. In this post we will talk about Magento tools and extensions you can use to build scalable, flexible...
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Effective Digital Marketing Strategies

There are a lot of digital marketing strategies available today and there are even more suggestions available. But how many of them are actually effective? To compete in the overly competitive digital landscape today, you need to be armed with the right strategies. You’ve probably heard about some of these and they have become the...
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Can You Really Make Money By Blogging?

Are you a passionate writer who’s in love with your subject? If so, then perhaps blogging is a good career path for you. You can turn your passion into a very good living by writing online.   However, it can also be a hard path to follow. According to statistics, many bloggers don’t make enough...
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How Social Media Boosts SEO

For many businesses that are new to the internet, there is the misconception that SEO (search engine optimization) and social media are two different entities with their own separate goals. This is not true because SEO and social media work together to create value and provide relevance for your audience. A good digital marketing strategy...
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Easy Ways To Blog Using Your Cellphone

Are you always on the go but need time to update your blog? Do you want to blog using your mobile phone but don’t know how? In this blog post we will show you the different ways to blog from your phone. Why Blog From Your Cellphone? Relax because you’re not going to create a...
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