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SEO

woman working at her desktop
Web design is much more than the visual appeal of a website. What’s going on beneath the surface is just as important as the ‘look’ of a website. Your website design choices can have a significant impact on SEO and the likelihood of your customers finding you in search results. Good website design choices set...
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seo-structure
How Link Outreach Will Help Your Website Build Authority Is domain authority (DA) a worthwhile metric or a meaningless waste of time? The answer to this depends entirely on which SEO you’re talking to. Some swear by DA while others consider it a pointless vanity metric. The confusion perhaps arises because domain authority is not...
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viral_main
According to studies, over 4 billion people are staying at home right now due to the coronavirus (Covid-19) pandemic. This change in behavior has resulted in significant changes in how people use the internet. Here are 5 key trends that Google says are shaping consumer behavior amid the Covid-19 pandemic. Using Multiple Devices According to...
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seo-patterns
The Corona Virus Disease (Covid-19) pandemic has impacted all industries and businesses around the world. What started as a “pneumonia-like” disease in Wuhan China has become a global plague that has infected almost 2 million people and killed over 120,000. Businesses around the world are closing their doors and governments are imposing nationwide lockdowns to...
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good-seo
SEO is always changing but still remains as one of the top ways to rank high on search engines especially Google. While always changing, SEO is important if you want to get traffic. Over-time a well optimized website gets more traffic which translates to more leads and sales. If your website does not have SEO,...
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seo-patterns
It’s now 2020 and as the New Year starts so do thousands of business around the world. This means that competition in the internet is tougher than ever. How do you get traffic to your website and get people to buy from you? These are just some of the questions plaguing ecommerce store owners this...
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Marathon SEO
Many businesses know that SEO is important because it helps with their searchability and visibility. But is this the only thing that SEO can offer businesses? Business owners know the importance of social media presence and influencers, so is SEO still important in today’s internet? Here are reasons why SEO should be prioritized by ecommerce...
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copywriting
A lot of factors can impact the success of a business. Businessmen need to overcome self-doubt, they need to promote their business and they also need a good copy for their website. If you want to boost sales by posting on your blog, sharing on Facebook and other social media platforms or promoting on Instagram,...
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composition-cup
Let’s face it, the internet is so full of ecommerce stores, bloggers, influencers and what not that it’s getting harder to attract your target market’s attention. There are simply too many competitors and standing out is even more important nowadays. Competitive analysis is a critical part of a business marketing plan. Competitor analysis will  not...
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seo-expensive
Traffic is very important to a website. Blogs and ecommerce sites all need traffic to survive. Sites without traffic find it hard to be competitive in a world that has over 1 billion websites. So what do you do to increase traffic? Here are some SEO tips to increase organic traffic. Optimize For Readers Many...
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audit
When you go to the internet, some of the things you note are the many different websites, product being sold online, social networking sites and blogs. In today’s world, a lot of people have blogs. There are those that blog so that they can have an outlet for their feelings or simply to express their...
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Laptop
Businesses regardless of products rely on words. It’s not only a primary mode of communication but it is also an effective marketing tool. You need words to convince people to buy your product or service. This is why copywriting is important. Copies should not be pushy but still find a way to market your brand....
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seo-expensive
Let’s say you have an idea where you have a software that can suggest the perfect make-up for your mood or the type of event you’re attending and you’re excited to share it with the world. Unfortunately, you don’t have a clue how to share this marvellous idea to as many targeted users as possible....
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programs_codes
A website audit is an examination of a website’s page performance before a large scale SEO project or website redesign. Auditing your website will tell you whether you are achieving traffic goals and if not, find solutions to help increase its performance. If you’ve never audited your website before or if you’re thinking whether or...
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content
For many businesses that are new to the internet, there is the misconception that SEO (search engine optimization) and social media are two different entities with their own separate goals. This is not true because SEO and social media work together to create value and provide relevance for your audience. A good digital marketing strategy...
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online-shopping
E-commerce is all around us. If you look around the internet, many website sell products because it has become convenient way to shop. However, e-commerce is also a very challenging industry. It is saturated, meaning other businesses will be selling the same product or service as you. One of the biggest challenges for e-commerce websites...
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seo_ux
Good design is important because it boosts user experience. When a website’s design is good, it makes users spend more time and when it’s not it leaves them frustrated. However, a beautifully made website is useless if it can’t be found on Google. This is why SEO is important. It increases your SERPs which drives...
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old-pc
People who have been around the internet for a long time know that many trends have come and gone. What’s industry standard today can become outdated and ineffective next week.  As industry standards change, we cannot simply stay dormant. Bloggers, companies and Instagrammers need flexibility and the ability to accept change in order to survive....
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backlinks
For many businesses, organic search still matters in terms of referral. According data from Hubspot, 94% of traffic comes from organic search. Therefore incorporating search engine optimization (SEO) in your marketing strategy is as important as it was 20 years ago. In the old days SEO experts focused on backlinks, meta data and on-page optimization...
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Link-Building
Link building is still one of the best ways to increase visibility and authority for search engines. In fact according to Search Engine Land, backlinks remain one of the top ranking factors. However, search engines are also becoming stricter when it comes to spammy SEO tactics. The old strategy of stuffing backlinks doesn’t work anymore....
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