Let’s face it, the internet is so full of ecommerce stores, bloggers, influencers and what not that it’s getting harder to attract your target market’s attention. There are simply too many competitors and standing out is even more important nowadays. Competitive analysis is a critical part of a business marketing plan. Competitor analysis will  not...Read More

Traffic is very important to a website. Blogs and ecommerce sites all need traffic to survive. Sites without traffic find it hard to be competitive in a world that has over 1 billion websites. So what do you do to increase traffic? Here are some SEO tips to increase organic traffic. Optimize For Readers Many...Read More

When you go to the internet, some of the things you note are the many different websites, product being sold online, social networking sites and blogs. In today’s world, a lot of people have blogs. There are those that blog so that they can have an outlet for their feelings or simply to express their...Read More

Businesses regardless of products rely on words. It’s not only a primary mode of communication but it is also an effective marketing tool. You need words to convince people to buy your product or service. This is why copywriting is important. Copies should not be pushy but still find a way to market your brand....Read More

Let’s say you have an idea where you have a software that can suggest the perfect make-up for your mood or the type of event you’re attending and you’re excited to share it with the world. Unfortunately, you don’t have a clue how to share this marvellous idea to as many targeted users as possible....Read More

A website audit is an examination of a website’s page performance before a large scale SEO project or website redesign. Auditing your website will tell you whether you are achieving traffic goals and if not, find solutions to help increase its performance. If you’ve never audited your website before or if you’re thinking whether or...Read More

For many businesses that are new to the internet, there is the misconception that SEO (search engine optimization) and social media are two different entities with their own separate goals. This is not true because SEO and social media work together to create value and provide relevance for your audience. A good digital marketing strategy...Read More

E-commerce is all around us. If you look around the internet, many website sell products because it has become convenient way to shop. However, e-commerce is also a very challenging industry. It is saturated, meaning other businesses will be selling the same product or service as you. One of the biggest challenges for e-commerce websites...Read More

Good design is important because it boosts user experience. When a website’s design is good, it makes users spend more time and when it’s not it leaves them frustrated. However, a beautifully made website is useless if it can’t be found on Google. This is why SEO is important. It increases your SERPs which drives...Read More

People who have been around the internet for a long time know that many trends have come and gone. What’s industry standard today can become outdated and ineffective next week.  As industry standards change, we cannot simply stay dormant. Bloggers, companies and Instagrammers need flexibility and the ability to accept change in order to survive....Read More

For many businesses, organic search still matters in terms of referral. According data from Hubspot, 94% of traffic comes from organic search. Therefore incorporating search engine optimization (SEO) in your marketing strategy is as important as it was 20 years ago. In the old days SEO experts focused on backlinks, meta data and on-page optimization...Read More

Link building is still one of the best ways to increase visibility and authority for search engines. In fact according to Search Engine Land, backlinks remain one of the top ranking factors. However, search engines are also becoming stricter when it comes to spammy SEO tactics. The old strategy of stuffing backlinks doesn’t work anymore....Read More

CMS providers like WordPress are well optimized for SEO out of the box, but it is not perfect. In fact there are many onsite SEO mistakes that users make especially in WordPress. The bottom line is that you are responsible for a well-optimized website. if you’re not following SEO fundamentals any plugins and widgets you...Read More

During the early days of SEO, web directories were the bomb. In the early days Google algorithm was easy to play so if your site was listed on a ton of web directories, your chances of ranking high was guaranteed. The number of directory links you had influenced how well your site ranked on Google....Read More

Increasing your traffic is the best way to grow your ecommerce store. The more people who visit your store, the more likely some of them will buy your products. Here are some of the best ways to increase traffic and revenue. Content Marketing Posting information, news and entertainment will establish your credibility. It will also...Read More

Opening an online shop is a great way to compliment your brick and mortar business. Not only is this shop open 24/7, it is also accessible to people around the world. However, we all know that setting up shop is just the first step. You need a solid strategy that will bring traffic to your...Read More

SEO or search engine optimization is not just about keywords and ranking. It is also about off-site methods that can affect your visibility which includes social media. In the early days, social media websites like Facebook and Twitter was about connecting with other people in the sense that it was primarily a communication tool. Today,...Read More

The keywords you target for your SEO campaign are crucial for your ranking success. After all, the keywords you target are responsible for the type of traffic you will be receiving. This means that the right keywords have a better chance of being clicked compared to the wrong ones. Despite this, people are still making...Read More

According to a study commissioned by Google, the average consumer spends 15 hours per week searching on their mobile phones. The study also discovered that smartphone users tend to start researching a product through a search engine rather than going directly to a website. Furthermore, 93% of mobile users that use their phones for research...Read More

Did you know that your web design has an effect on SEO? Yes, seriously. SEO is not just about keywords. They still matter but search engines like Google is smarter than that. Here’s how web design impacts SEO. 1. Which Codes Matter To Google? There are many codes that are important to Google, but it’s...Read More