For many businesses that are new to the internet, there is the misconception that SEO (search engine optimization) and social media are two different entities with their own separate goals. This is not true because SEO and social media work together to create value and provide relevance for your audience. A good digital marketing strategy...Read More
E-commerce is all around us. If you look around the internet, many website sell products because it has become convenient way to shop. However, e-commerce is also a very challenging industry. It is saturated, meaning other businesses will be selling the same product or service as you. One of the biggest challenges for e-commerce websites...Read More
Good design is important because it boosts user experience. When a website’s design is good, it makes users spend more time and when it’s not it leaves them frustrated. However, a beautifully made website is useless if it can’t be found on Google. This is why SEO is important. It increases your SERPs which drives...Read More
People who have been around the internet for a long time know that many trends have come and gone. What’s industry standard today can become outdated and ineffective next week. As industry standards change, we cannot simply stay dormant. Bloggers, companies and Instagrammers need flexibility and the ability to accept change in order to survive....Read More
For many businesses, organic search still matters in terms of referral. According data from Hubspot, 94% of traffic comes from organic search. Therefore incorporating search engine optimization (SEO) in your marketing strategy is as important as it was 20 years ago. In the old days SEO experts focused on backlinks, meta data and on-page optimization...Read More
Link building is still one of the best ways to increase visibility and authority for search engines. In fact according to Search Engine Land, backlinks remain one of the top ranking factors. However, search engines are also becoming stricter when it comes to spammy SEO tactics. The old strategy of stuffing backlinks doesn’t work anymore....Read More
CMS providers like WordPress are well optimized for SEO out of the box, but it is not perfect. In fact there are many onsite SEO mistakes that users make especially in WordPress. The bottom line is that you are responsible for a well-optimized website. if you’re not following SEO fundamentals any plugins and widgets you...Read More
During the early days of SEO, web directories were the bomb. In the early days Google algorithm was easy to play so if your site was listed on a ton of web directories, your chances of ranking high was guaranteed. The number of directory links you had influenced how well your site ranked on Google....Read More
Increasing your traffic is the best way to grow your ecommerce store. The more people who visit your store, the more likely some of them will buy your products. Here are some of the best ways to increase traffic and revenue. Content Marketing Posting information, news and entertainment will establish your credibility. It will also...Read More
Opening an online shop is a great way to compliment your brick and mortar business. Not only is this shop open 24/7, it is also accessible to people around the world. However, we all know that setting up shop is just the first step. You need a solid strategy that will bring traffic to your...Read More
