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Digital Strategy

We are now living in a modern era where we have constant access to digital trends and updates.  This allowed many businesses to have a digital presence. Nowadays, most businesses realize the impact of how digital assets are affecting their online presence. In this post, we are going to dive into digital assets so you...
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traditional vs internet mktg
The world of marketing has been transformed by technological and economic changes in recent years. Both businesses and consumers have become increasingly sophisticated. Although it hasn’t quite led to the eradication of traditional marketing, the internet has revolutionised conventional marketing practices and greatly contributed to the appearance of new ones.  As an entrepreneur, you need...
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marketing-strategy
A website is useless without traffic. Even if you created the best looking website with the most relevant and latest content, none of it will matter if people cannot find your website. This is why marketing a website is important. Here are some of the easiest ways you can market a website so that people...
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digital marketing
The coronavirus disease (Covid-19) pandemic is causing a major downturn around the world. With many people on lockdown and many businesses shut around the world, a looming recession seems to be on the horizon. However, there is a small beacon of light for many businesses. Thanks to the advent of the internet, many businesses are...
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graph-downward-trend
The whole world is bracing for a massive economic slump as a result of the Covid-19 Pandemic. Nations around the world are preparing not only for contracted growth of their economy but for a coming recession too. Big and small businesses alike are already suffering from closures, slow sales and outright work stoppages. It has...
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digital marketing
A small business without a digital marketing strategy is akin to a ship without a captain at sea. If you think this is an exaggeration, you’re wrong. There is more at stake for small businesses compared to their bigger counterparts. As more and more people turn to online shopping, this means that there is a...
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web design mistakes
The internet is very different from what it was 20 years ago. Nowadays, we have become more dependent on this technology and use it for almost everything in our lives. We use it not only to connect with friends and family around the world, we also use it for shopping or to do our jobs....
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digital marketing
Digital marketing strategies come and go but the most effective ones become a permanent fixture. The reason why many trends come and go is because of the reaction of the potential customers. The reason why they stay is because these strategies fill a need that has already begun to emerge. For many small businesses, budget...
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copywriting
A lot of factors can impact the success of a business. Businessmen need to overcome self-doubt, they need to promote their business and they also need a good copy for their website. If you want to boost sales by posting on your blog, sharing on Facebook and other social media platforms or promoting on Instagram,...
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internet-marketing
Marketing is very important especially in the internet. Ecommerce sites and even blog sites face stiff competition and many more are creating websites every day. Businesses and blogs that do not have good digital marketing strategies  can fall through the cracks. This can lead to poor traffic and eventual closure of the website. The good...
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copywriting
Many businesses and bloggers are looking for ways to grow their email list. A healthy email list is one of the best ways to grow your business, get more leads and convert leads to sales. Here are some tips on how you can collect email addresses easily. Make Sure It Benefits Them Think of all...
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programs_codes
A website audit is an examination of a website’s page performance before a large scale SEO project or website redesign. Auditing your website will tell you whether you are achieving traffic goals and if not, find solutions to help increase its performance. If you’ve never audited your website before or if you’re thinking whether or...
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8-Ways-to-Transform-Your-Blog-Readers-into-Potential-Leads
Does your copy look good but doesn’t feel right? If so, then perhaps there’s something missing. There are writers who can create good copy; something that stands the test of time. However, there are also writers who struggle to make a decent one that converts. If you belong to the latter group you’re in the...
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online-shopping
There are a lot of digital marketing strategies available today and there are even more suggestions available. But how many of them are actually effective? To compete in the overly competitive digital landscape today, you need to be armed with the right strategies. You’ve probably heard about some of these and they have become the...
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news letter
Launching your own website can take a lot of money. There’s research, design, testing, advertising and software costs to think about and it doesn’t stop there. Lucky for us there many free tools and services that can make digital marketing easier and wallet friendly. The tools listed below can help you streamline your marketing process...
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backlinks
For many businesses, organic search still matters in terms of referral. According data from Hubspot, 94% of traffic comes from organic search. Therefore incorporating search engine optimization (SEO) in your marketing strategy is as important as it was 20 years ago. In the old days SEO experts focused on backlinks, meta data and on-page optimization...
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Web-design
Companies are now embracing digital transformation and remote work and as such are switching to virtual desktops. A virtual desktop infrastructure (VDI) not only simplifies the IT process, it also improves cost while providing more flexibility. According to Allied Market Research, VDI is expected to grow 16.5% per year and reach $10.15 billion by 2023....
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audit
People, especially site developers, are aware of the value of search engine optimization practices. It is an important tool and practice that drives their websites to the top of the results pages of search engines and generates their all-important leads which result in profitable customers consequently coming to use. However, just like all the things...
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seo strategies
Some say SEO is dead. Some even go as far telling others to stop wasting time on SEO. If you’ve ever tried your hand at SEO doing all the right things – creating quality content, optimising for keywords and getting as many backlinks as possible – and yet you’re still not ranking higher, you might...
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keeping-up-with-google
Keeping Up With Google Like all technology, Google is continuously getting smarter at indexing the contents of the web. Their goal is simple: maximise user experience by constantly improving their ranking algorithm to ensure that users can find relevant content quickly and easily. As an Internet user, this is a great thing – gone are...
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