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User Experience

The Ultimate Guide to Reducing Your Website’s Bounce Rate

Bounce rate is the percentage of people who visit your website and leave without clicking any links or viewing any other pages on your website. A high bounce rate indicates that your pages are not engaging your visitors. As a result, they will not generate traffic for you and you will not be able to...
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The Complete Guide to Elevating UX in the FinTech Industry

 1 – Intro to UX and FinTech You can immediately relate to the feeling associated with the financial tools and solutions used by people in the fintech industry. Some evident adjectives to describe the overall experience can consist of ‘bland’ and ‘boring’.The need is for UX to be applied specifically to the fintech domain and...
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5 SEO Tasks to Cross Off Your Checklist for 2018

With every new year comes a new set of trends and tasks that you have to check off your list to make sure that your site stays on top this 2018. Good news is, we’re not talking about trends you’ve never even heard of. A lot of what’s likely to get big in 2018 is...
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11 Amazing Benefits of UX Benchmarking and How to Conduct an Effective One

11 Amazing Benefits of UX Benchmarking and How to Conduct an Effective One UX benchmarking is the process of measuring and tracking the performance of your website or any other digital products over time in relation to a particular standard. For a website it refers to comparing a particular website’s performance against that of its...
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A Short History of User Experience UX

A Short History of User Experience UX We live in the age of the consumer- these days, customers are more informed than ever, and consequently, expect more than ever. User experience is more important than ever, in fact, according to a recent Walker study, it will overtake product and price as the key brand differentiator...
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3 Signs Your Website Needs an Update

You probably know from experience that these days everyone is searching for goods and services online. Chances are the last time you needed a plumber, wanted to book a table at a local restaurant or looked up cinema times you jumped on Google to get the info you needed. With the internet making up such...
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5 Things Online Marketers Should Know About User Experience – UX

5 Things Online Marketers Should Know About User Experience – UX In the broadest sense, user experience (UX) refers to any communication between a customer and a brand. This interaction is steadily becoming a standard in today’s digital realm, although in the past, it was considered to be restricted to website design. While that is still...
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