We have said time and again on this blog that first impressions are important. In today’s world, everybody online will judge a website’s appearance and functionality in less than 7 seconds. This means you only have a short time to impress your guests. This is where UX comes in. However, digital touch points are always...Read More
Hurray! Your website is almost done. All that’s left to do is to add some pictures. But wait! Before you grab a random stock photo on the internet, there are some things you should Images are very important when it comes to your company branding. It defines your company, product and service and tells customers...Read More
When we talk about UX (User Design) we always think about usability. However, UX is broader these days and covers more than usability. Just like web design tools, UX design is evolving. Whether you want to improve your workflow or just want to find out if you’re practices are within industry standards, here are some...Read More
According to statistics provided by WeAreSocial.com 93% of internet users access the web through their phones. This means that your website can be seen by up to 3.5 billion people on their phones or tablet at any given time. This means that you should be working hard to optimize your online presence. In this connection...Read More
We know that creating high-performing landing pages is hard. Landing pages need to look good and communicate your message at the same time. It’s hard to get people to visit your website but it’s even harder to keep their attention. Here are some tips on how you can get their attention and keep them engaged...Read More
Bounce rate is the percentage of people who visit your website and leave without clicking any links or viewing any other pages on your website. A high bounce rate indicates that your pages are not engaging your visitors. As a result, they will not generate traffic for you and you will not be able to...Read More
1 – Intro to UX and FinTech You can immediately relate to the feeling associated with the financial tools and solutions used by people in the fintech industry. Some evident adjectives to describe the overall experience can consist of ‘bland’ and ‘boring’.The need is for UX to be applied specifically to the fintech domain and...Read More
With every new year comes a new set of trends and tasks that you have to check off your list to make sure that your site stays on top this 2018. Good news is, we’re not talking about trends you’ve never even heard of. A lot of what’s likely to get big in 2018 is...Read More
11 Amazing Benefits of UX Benchmarking and How to Conduct an Effective One UX benchmarking is the process of measuring and tracking the performance of your website or any other digital products over time in relation to a particular standard. For a website it refers to comparing a particular website’s performance against that of its...Read More
A Short History of User Experience UX We live in the age of the consumer- these days, customers are more informed than ever, and consequently, expect more than ever. User experience is more important than ever, in fact, according to a recent Walker study, it will overtake product and price as the key brand differentiator...Read More
You probably know from experience that these days everyone is searching for goods and services online. Chances are the last time you needed a plumber, wanted to book a table at a local restaurant or looked up cinema times you jumped on Google to get the info you needed. With the internet making up such...Read More
5 Things Online Marketers Should Know About Usehr Experience – UX In the broadest sense, user experience (UX) refers to any communication between a customer and a brand. This interaction is steadily becoming a standard in today’s digital realm, although in the past, it was considered to be restricted to website design. While that is still...Read More
