Small business owners are constantly looking for ways to get their company brand on the radar of potential customers. Social media is not only a great way to engage customers; it’s also a great way to find new ones. Small businesses have a big advantage on social media compared to big companies. How? It all...Read More

According to research, there are over 3 billion people on social media around the world. In case you’re wondering how this can benefit your business, you’re on the right page because Sherpa Marketing found out that more people follow brands on social media than celebrities. In Instagram for example, 80% of people follow at least...Read More

SEO or search engine optimization is not just about keywords and ranking. It is also about off-site methods that can affect your visibility which includes social media. In the early days, social media websites like Facebook and Twitter was about connecting with other people in the sense that it was primarily a communication tool. Today,...Read More

Let’s face it, video is wherever you go. It’s no longer confined to YouTube and other video sites, nowadays it’s also on Facebook and other social media platforms. The internet and its users love video because it is an easier medium to understand. Also, great videos have more potential to quickly become viral compared to...Read More

Are you aiming for more engagement for your business’ content? Whether it’s a blog post or a social media post, it’s all about the likes, comments, and reshares in order to get your business out there. So how exactly do you do this through content? Let’s get real for a moment. Most readers tend not...Read More

5 Bulletproof Tips for Integrating Social Media on Your Website With over a billion people active on social media, neglecting to integrate popular platforms on your website can be a huge mistake. You want to draw people in from where they’re already at, and retain them as visitors on your site. By streamlining your site...Read More

Email Direct Marketing EDM vs. Social Media to Gain Customers In today’s advanced tech world, social media is the answer to everything. Many believe it’s the most innovative way to advertise and market a business. A very small amount still has faith in email marketing. Social media is the way of the future – there’s...Read More

Create And Share Social Media To Build Backlinks Recent Google updates have seen the link building and SEO industry evolve once again. Social media and social networking websites present website owners with excellent opportunities to promote their own website and pages. Such opportunities not only help improve exposure and authority but also develop SEO links....Read More

3 Straightforward Ways Local Businesses Can Boost Online Visibility For local businesses struggling to adapt in the digital age, reaching customers online can seem like a daunting task.  Often, small local businesses don’t have the resources to hire a digital marketing professional, but are faced with the reality that – in an age where Google...Read More

16 Surefire Methods to Accentuate Your Involvement in Facebook There’s no business these days that wouldn’t want to take advantage of the enormous benefits of social media marketing using Facebook.  Many would pursue social media tasks everyday and contrive to increase their social media engagements with their followers while at the same time actively inviting...Read More