Online marketers are constantly faced with multiple responsibilities. They need to be on top of social media marketing, customer experience and advertising to name a few. Luckily for marketers like you there are a lot of tools available to help you succeed and stay productive. There are tools for content creation, discovery, scheduling, publishing, analytics...Read More

CMS providers like WordPress are well optimized for SEO out of the box, but it is not perfect. In fact there are many onsite SEO mistakes that users make especially in WordPress. The bottom line is that you are responsible for a well-optimized website. if you’re not following SEO fundamentals any plugins and widgets you...Read More

Do you know that according to experts, 80% of B2B leads come from LinkedIn and 79% of B2B marketers say that the site has been an effective avenue for lead generation? That’s right. Over the years LinkedIn has become a platform to generate leads for businesses. Whether your business goals are to improve visibility, boost...Read More

Social media analytics are the best friend of people who are passionate about tracking their social media performance. If you’re not into social analytics, this post will tell you the best ways to use it to help maximize your growth. Follower Growth One of the best reasons to use social analytics is to measure your...Read More

Small business owners are constantly looking for ways to get their company brand on the radar of potential customers. Social media is not only a great way to engage customers; it’s also a great way to find new ones. Small businesses have a big advantage on social media compared to big companies. How? It all...Read More

According to research, there are over 3 billion people on social media around the world. In case you’re wondering how this can benefit your business, you’re on the right page because Sherpa Marketing found out that more people follow brands on social media than celebrities. In Instagram for example, 80% of people follow at least...Read More

SEO or search engine optimization is not just about keywords and ranking. It is also about off-site methods that can affect your visibility which includes social media. In the early days, social media websites like Facebook and Twitter was about connecting with other people in the sense that it was primarily a communication tool. Today,...Read More

Let’s face it, video is wherever you go. It’s no longer confined to YouTube and other video sites, nowadays it’s also on Facebook and other social media platforms. The internet and its users love video because it is an easier medium to understand. Also, great videos have more potential to quickly become viral compared to...Read More

Are you aiming for more engagement for your business’ content? Whether it’s a blog post or a social media post, it’s all about the likes, comments, and reshares in order to get your business out there. So how exactly do you do this through content? Let’s get real for a moment. Most readers tend not...Read More

5 Bulletproof Tips for Integrating Social Media on Your Website With over a billion people active on social media, neglecting to integrate popular platforms on your website can be a huge mistake. You want to draw people in from where they’re already at, and retain them as visitors on your site. By streamlining your site...Read More