Social media can be an amazing tool for businesses especially if it is used correctly. However, there could be serious consequences for a business’ reputation if misused. Like other business tools, social media is a double-edged sword. Its effectiveness depends on how it is used. One of the best ways to use social media the...Read More

The thing about social media is that it’s easy to undo months of hard work in seconds. This is because when you post bad content on social media, it overshadows all the effort into building your online presence and brand. Here are different types of post you should never put up on social media to...Read More

Social media has become a great tool for business to reach out and interact with their customers. Engaging customers and communicating with them is important because it does not only improve brand awareness but also boosts customer satisfaction. If you’re a business that’s looking for ways to manage your social accounts better you’re in the...Read More

Online marketers are constantly faced with multiple responsibilities. They need to be on top of social media marketing, customer experience and advertising to name a few. Luckily for marketers like you there are a lot of tools available to help you succeed and stay productive. There are tools for content creation, discovery, scheduling, publishing, analytics...Read More

CMS providers like WordPress are well optimized for SEO out of the box, but it is not perfect. In fact there are many onsite SEO mistakes that users make especially in WordPress. The bottom line is that you are responsible for a well-optimized website. if you’re not following SEO fundamentals any plugins and widgets you...Read More

Do you know that according to experts, 80% of B2B leads come from LinkedIn and 79% of B2B marketers say that the site has been an effective avenue for lead generation? That’s right. Over the years LinkedIn has become a platform to generate leads for businesses. Whether your business goals are to improve visibility, boost...Read More

Social media analytics are the best friend of people who are passionate about tracking their social media performance. If you’re not into social analytics, this post will tell you the best ways to use it to help maximize your growth. Follower Growth One of the best reasons to use social analytics is to measure your...Read More

Small business owners are constantly looking for ways to get their company brand on the radar of potential customers. Social media is not only a great way to engage customers; it’s also a great way to find new ones. Small businesses have a big advantage on social media compared to big companies. How? It all...Read More

According to research, there are over 3 billion people on social media around the world. In case you’re wondering how this can benefit your business, you’re on the right page because Sherpa Marketing found out that more people follow brands on social media than celebrities. In Instagram for example, 80% of people follow at least...Read More

SEO or search engine optimization is not just about keywords and ranking. It is also about off-site methods that can affect your visibility which includes social media. In the early days, social media websites like Facebook and Twitter was about connecting with other people in the sense that it was primarily a communication tool. Today,...Read More