The word “engagement” is often heard in social media but not many brands know how to achieve it. Many brands on social media often pursue activities like gramming, tweeting, liking, following and updating about product, services or content; but this has very little to do with engagement. Engagement can be hard to do because you...Read More

Social media was originally used by people to connect or establish a network with their old friends. It also served as a communication tool between people or a group of people. Nowadays, social media is more than just a sharing platform. It has become a way to raise awareness for a business or a cause....Read More

We all know that no online marketing strategy is complete without Instagram. This platform has 800 million users and 500 million profiles are active on a daily basis. What’s more, 70% of IG hashtags are branded. This means that if you’re not on Instagram yet, you should sign up right now. This could also mean...Read More

Marketers are already familiar with the Big 3 social media platforms: Facebook, Twitter and Instagram. Marketers love them because they provide an easy way of promoting and sharing products and services. However, new social media platforms are created all the time. While they don’t have the same popularity as the Big 3, a handful of...Read More

Whether you’re posting on Facebook, Instagram, Twitter or LinkedIn, the content you share on social media can make or break how readers perceive you. This is why you need to be careful when it comes to the kind of content you share online. If you don’t have a system for choosing content, you’re in the...Read More

A successful marketing strategy can help your business grow. Social media is one of the best marketing tools for businesses because it helps to solidify branding, create quality leads and deliver sales. However, social media can be time consuming. This is especially true if you don’t have a sound social media marketing strategy. Businesses who...Read More

Social media can be an amazing tool for businesses especially if it is used correctly. However, there could be serious consequences for a business’ reputation if misused. Like other business tools, social media is a double-edged sword. Its effectiveness depends on how it is used. One of the best ways to use social media the...Read More

The thing about social media is that it’s easy to undo months of hard work in seconds. This is because when you post bad content on social media, it overshadows all the effort into building your online presence and brand. Here are different types of post you should never put up on social media to...Read More

Social media has become a great tool for business to reach out and interact with their customers. Engaging customers and communicating with them is important because it does not only improve brand awareness but also boosts customer satisfaction. If you’re a business that’s looking for ways to manage your social accounts better you’re in the...Read More

Online marketers are constantly faced with multiple responsibilities. They need to be on top of social media marketing, customer experience and advertising to name a few. Luckily for marketers like you there are a lot of tools available to help you succeed and stay productive. There are tools for content creation, discovery, scheduling, publishing, analytics...Read More

CMS providers like WordPress are well optimized for SEO out of the box, but it is not perfect. In fact there are many onsite SEO mistakes that users make especially in WordPress. The bottom line is that you are responsible for a well-optimized website. if you’re not following SEO fundamentals any plugins and widgets you...Read More

Do you know that according to experts, 80% of B2B leads come from LinkedIn and 79% of B2B marketers say that the site has been an effective avenue for lead generation? That’s right. Over the years LinkedIn has become a platform to generate leads for businesses. Whether your business goals are to improve visibility, boost...Read More

Social media analytics are the best friend of people who are passionate about tracking their social media performance. If you’re not into social analytics, this post will tell you the best ways to use it to help maximize your growth. Follower Growth One of the best reasons to use social analytics is to measure your...Read More

Small business owners are constantly looking for ways to get their company brand on the radar of potential customers. Social media is not only a great way to engage customers; it’s also a great way to find new ones. Small businesses have a big advantage on social media compared to big companies. How? It all...Read More

According to research, there are over 3 billion people on social media around the world. In case you’re wondering how this can benefit your business, you’re on the right page because Sherpa Marketing found out that more people follow brands on social media than celebrities. In Instagram for example, 80% of people follow at least...Read More

SEO or search engine optimization is not just about keywords and ranking. It is also about off-site methods that can affect your visibility which includes social media. In the early days, social media websites like Facebook and Twitter was about connecting with other people in the sense that it was primarily a communication tool. Today,...Read More

Let’s face it, video is wherever you go. It’s no longer confined to YouTube and other video sites, nowadays it’s also on Facebook and other social media platforms. The internet and its users love video because it is an easier medium to understand. Also, great videos have more potential to quickly become viral compared to...Read More

Are you aiming for more engagement for your business’ content? Whether it’s a blog post or a social media post, it’s all about the likes, comments, and reshares in order to get your business out there. So how exactly do you do this through content? Let’s get real for a moment. Most readers tend not...Read More

5 Bulletproof Tips for Integrating Social Media on Your Website With over a billion people active on social media, neglecting to integrate popular platforms on your website can be a huge mistake. You want to draw people in from where they’re already at, and retain them as visitors on your site. By streamlining your site...Read More

Email Direct Marketing EDM vs. Social Media to Gain Customers In today’s advanced tech world, social media is the answer to everything. Many believe it’s the most innovative way to advertise and market a business. A very small amount still has faith in email marketing. Social media is the way of the future – there’s...Read More