SEO or Search Engine Optimization is a way of increasing a website’s search rankings, making a website easily searchable in the process. One of the many ways to increase a website’s ranking is by containing words or phrases a person will type in search engines. The more searchable a website gets, the more profitable it becomes. The competition in this area could be challenging; site owners must be updated on the most searched words on a regular basis to be able to maintain its ranking. The good news is that investing in SEO does not cost so much, the main investment in this area is utilising backlinks, a well-thought marketing plan that is free for everyone.

What are Backlinks?

Hyperlinks found on one website leading to another are considered as the building blocks of a successful SEO campaign, they are called backlinks. Backlinks are classified into two types:

Outbound Links are links that come from your website that sends a reader away to another site. The use of these links is not all bad, you could redirect your visitor to a partner company, for example. If you have a travel blog site, make use of outbound links to lead visitors to an airline company. This will make your site look more reliable and will also give your readers a broader idea of their searched topic. It is important to keep in mind that outbound links are not meant to direct your clients to your competitors.

Inbound Links serve as another method of web navigation. They are links from another site that generate traffic to your website. Inbound links increase web traffic and help you get a better search ranking. This means that the more inbound links a website get, the more relevant it becomes for search engines. A “good” inbound link is a link that comes from established sites like government and media websites.

What are DoFollow and NoFollow Links?

DoFollow and NoFollow links hold equal importance in the world of SEO. NoFollow is an HTML value that can be inserted to tell search engines that a hyperlink should not impact the link target’s ranking in SERP. It is designed to lessen the use of certain types of search engine spam to prevent spamdexing, hence improving the quality of search engine results. If you are directing your readers to a spam website for any reason, it is advisable to use a NoFollow link tag.

Dofollow links give search engines the go-signal to “follow” them and reach a website, giving them credits and a backlink. All the hyperlinks are DoFollow by default. So, you don’t need to do anything to make a link a DoFollow.

Important Points to Consider

Now that you have an understanding of what backlinks are, here are a few reminders before working on your SEO plans:

  • You must ensure that all links used are of high-quality to make your site trustworthy. Remember that the best promotion is an excellent and dependable content.
  • Take note of the advantages and disadvantages of the DoFollow and NoFollow links. Although a follow link may count as a boost to your search ranking, it makes your site prone to low-quality references. Outbound links that contain a well-thought NoFollow tag ensures that the links in your site are relevant and original.
  • Put your attention to organic backlinks which are relevant and influential to create a positive impact on SEO.
  • Your website must be original and must contain only relevant information so that your visitors and subscribers are encouraged to share your site’s link.


In conclusion, backlinks play a crucial role in improving SEO ranking by signaling to search engines the relevance and authority of a website. By focusing on building high-quality backlinks from reputable sources, website owners can enhance their online visibility and attract more organic traffic. It is essential to employ a strategic approach to backlinking, incorporating a mix of internal and external links to create a well-rounded linking profile. Monitoring and regularly updating backlinks can help maintain and improve SEO performance over time.

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