When we talk about UX (User Design) we always think about usability. However, UX is broader these days and covers more than usability. Just like web design tools, UX design is evolving. Whether you want to improve your workflow or just want to find out if you’re practices are within industry standards, here are some...Read More
Good design is important because it boosts user experience. When a website’s design is good, it makes users spend more time and when it’s not it leaves them frustrated. However, a beautifully made website is useless if it can’t be found on Google. This is why SEO is important. It increases your SERPs which drives...Read More
What does it take for an app to be successful in today’s market? Functionality is a good start. According to data, there are approximately 2.8 million apps in the Google Play Store while the Apple App store has 2.2 million. While many apps are used today, not all of them are downloaded. This is primarily...Read More
Retention rates from Statista are quite disheartening. According to their data 55% of mobile app users will abandon the app one month after downloading it. 68% will abandon it after 3 months and 21% of mobile app users will abandon an app after only launching it once. This means that many users will abandon an...Read More
If you’ve been to websites then you know that there will be time when you have burning questions that need to be answered ASAP. Most websites and companies go for the typical FAQ format that addresses some or all information needs of their users. However, what they don’t realize is that their FAQs often miss...Read More
1 – Intro to UX and FinTech You can immediately relate to the feeling associated with the financial tools and solutions used by people in the fintech industry. Some evident adjectives to describe the overall experience can consist of ‘bland’ and ‘boring’.The need is for UX to be applied specifically to the fintech domain and...Read More
11 Amazing Benefits of UX Benchmarking and How to Conduct an Effective One UX benchmarking is the process of measuring and tracking the performance of your website or any other digital products over time in relation to a particular standard. For a website it refers to comparing a particular website’s performance against that of its...Read More
A Short History of User Experience UX We live in the age of the consumer- these days, customers are more informed than ever, and consequently, expect more than ever. User experience is more important than ever, in fact, according to a recent Walker study, it will overtake product and price as the key brand differentiator...Read More
