Search engine optimization (SEO) is a critical part of your online marketing strategy, but it’s not the only way to rank well in search results. It’s also important to have a great title on your blog posts and other content so that people can find it easily – particularly when they’re searching for something specific.
Start With a Working Title
If you’re looking for a good place to start your title, there are a few things you can do. First, try using an SEO title tool like SEO Book . This will help you come up with a working title that’s relevant to the content of your article and makes sense in terms of keywords and phrases people might use when searching for something similar (or related) to what they’re reading on their phones or computers right now.
If that doesn’t work out so well, consider trying Google’s Keyword Planner instead. This tool helps determine which words are most popular among searchers who have searched similar queries before—so if those words aren’t included in either option above then keep them in mind as potential options when brainstorming ideas.
Include Keywords in Your Title
If you’re not including keywords in your title, it’s likely that Google won’t be able to understand what your content is about. In fact, as we’ve discussed before, including keywords in the title will help search engines understand your content better than if you didn’t use them at all.
When choosing a keyword for your title or meta description, consider whether it fits with the rest of your page content and whether it has any relevance to the topic being discussed on that page. If not, then maybe another word would work better.
Include the Right Types of Keywords in Your SEO Title
- Keywords
- Relevance and specificity are key to the success of your SEO title. Your keyword should be relevant to the content on the page, as well as specific for that page. It shouldn’t repeat too often or include more than one word in it either (this is called over-optimization).
Keep SEO Titles Short and Punchy
You want to keep your SEO title short and punchy, so that it’s easy for search engines to pick up on. This will help you get more clicks from Google.
The ideal length for an SEO title is under 60 characters. If you have a longer title than this (for example, if your site has multiple pages), then break it into two or three different sections that each have their own titles. This can make things easier for the reader because they’ll know exactly what page they’re on before clicking through to read more content on the same subject matter but in another part of the website.
Pipes are not recommended here as they’re hard for people reading your content online (or even just looking at a webpage) to understand how they work so well instead use dashes instead which makes sense because they look like little lines going across letters rather than dots which makes them stand out much more easily when searching online searches.
Use Dashes Between Words Instead of Pipes
In the last few years, dashes have become a popular way to separate words. They’re easier to read and more visually appealing than pipes. Search engines like dashes because they make your title look cleaner and better formatted.
Read and Re-read Your Completed Title Tag Before Publishing
- Read and re-read your completed title tag before publishing – don’t include typos or misspellings. This will make you look unprofessional and could harm your chances of ranking well for that title.
- Don’t use slang or abbreviations when writing a title tag. If it’s not going to be read by the average person, then leave it out.
- Avoid using unnecessary words in a title tag; this is called keyword stuffing and can hurt your rankings in Google search results pages (SERPs).
Keep Meta Descriptions Under 160 Characters
Meta descriptions are a snippet of text displayed under the title in search results. They should be short and concise, but they don’t have to be boring.
They’re also a great way to entice your reader to click through and read more content. As you’re writing your meta description, keep these tips in mind:
- Make sure it’s under 160 characters (without HTML tags) so it doesn’t get cut off by Googlebot.
- Use keywords that make sense for what you’re writing about—for example, if you’re writing about cooking recipes then include words like “recipe” or “recipe ingredients.” If there are no relevant keywords in your title then use some vague ones like “how-to” instead (but make sure this isn’t too generic).
Write a Great SEO Title for the Best Chances in Getting Seen
When writing SEO titles, you’re going to want to use the right keywords. Don’t just throw them in there haphazardly—you need to be strategic about what you’re targeting.
The best way we’ve found for doing this is by using a tool called Keyword Planner. It lets you input your target terms and it will give back suggested keywords that people might search for related or synonyms of those terms. You can also see how much competition there is for each potential keyword, so if one isn’t working out as well as hoped, try another one.
Final Thoughts
Writing an SEO title is a great way to get noticed and improve your website’s visibility. The key is to use the right keywords, but also ensure that your title isn’t too long or complicated. Remember not to make spelling mistakes – this will help you look professional and attract more visitors at the same time.
