Hiring a Digital Marketing Agency: Benefits and Expectations

digital marketing agency sydney

These days, everything revolves around digital marketing. Digital marketing has become the means by which many businesses attract new customers. It has become the driving force behind a business as many move away from brick-and-mortar stores and pricey print marketing tactics.

Why hire a digital marketing agency?

At first, digital marketing may appear simple – after all, all you need is an internet connection and a few clicks, right? Businesses may wonder why they should outsource work that they can perform in-house. However, you can’t just log onto your website and wing it if you want to conduct an effective marketing campaign. Instead, the job necessitates meticulous planning, use of specialised tools and strategies, and in-depth knowledge of online marketing trends. The digital marketing world is crowded, and it takes knowledge and plan to guarantee your content stands out and successfully connects with your target market. You’re in luck if your team possesses those competencies in-house. However, the digital ecosystem is complex, and it is uncommon for businesses to have that level of expertise inside their ranks. It is therefore generally advisable to hire professionals

Working with a digital marketing agency can be beneficial in many ways. Continue reading to learn about the advantages of working with a digital marketing agency and why you should choose Creativ Digital.

Benefits of hiring a digital marketing agency 

  1. Knowledge and expertise

Agencies have worked with a variety of clients across industries, providing specific insight into industry trends and best practices. When you work with a digital marketing agency, they give you access to a diverse set of skill sets under one contract, eliminating the need to hire for each function in-house. An in-house team can become isolated within their own business or industry, uninformed of what is going on outside of it. An agency analyses your situation from new angles in order to strategise and keep you ahead of the competition.

Marketing agencies are well-versed in the particular tools and strategies required to traverse an increasingly complex space. They’ve tested and explored many different methods and now they know what works, so you don’t waste precious time going the wrong way. Consider which choice is best suited to your requirements. If you only need someone to manage your social media channels, you might be better off by doing it in-house. If you want a multi-pronged approach to integrated marketing that focuses on pushing the needle and assisting you in reaching your company goals, you should work with an agency that can assist you in all areas of marketing, design, and development.

  1. Fresh perspective

It’s difficult to see your business from the outside. Because you interact with every part of your business every day, it’s easy to get caught up on the little details. An agency will provide you with a fresh view on your company’s strengths and problems.

You may become tired of coming up with new campaigns for your business, no matter how creative you are. Also, if you’ve already had a successful plan, you may be cautious to branch out. An agency can assist you in ensuring that your next campaign stays fresh and exciting. You won’t have to rely on guesswork because they’ll have data and statistics to back up their strategies. Agencies can provide an estimate for any existing marketing activities you have in place.

  1. Dependability and accountability 

A strong agency will be both dependable and accountable. Dependability means that you may call your strategist and discuss what’s going on with your stats or inquire about updating your existing strategy. This means that you get quick feedback from your agency, you trust and rely on them to know about and employ the finest techniques, and you get the general impression that they are there for you. 

In terms of accountability, you have someone who is responsible for your digital marketing plan and the metrics that support it.  For example, if you’re losing ground in organic search, it’s your agency’s responsibility to figure out why. If a paid advertisement fails to attract clients, your agency is responsible.

  1. Specialised set of tools

Digital technology is always changing. Keeping up with the latest tools is part of the job of a digital marketing agency. They have the funds to purchase new software and hardware as needed. Buying those tools, on the other hand, might quickly deplete a small business’s budget.

If you decide to buy new marketing software, you must first learn how it works. You may also be required to train your personnel. Agencies have the resources to guarantee that their teams are ready to use any new tools and latest marketing trends.

Most marketing tools aim to deliver customer activity data. These applications, for example, can reveal how many people visit your website and whether or not they click any links. This is all useful information, but it is meaningless unless you know how to evaluate and leverage it for your business. A professional agency understands how to employ tools and data so you can maximise your return on investment. 

  1. Measurable results

Every business owner wants to see their business grow. You don’t want to make investments that will yield no results. With so many marketing strategies available in digital marketing, it can be tough to determine the true return on investment (ROI) when doing it on your own.

Hiring a digital marketing agency will help you in determining key performance indicators (KPIs) (KPI). You can effectively conduct any marketing campaign once you’ve identified your KPIs. They will also assist you in identifying the key metrics to monitor across various channels in order to measure the effectiveness of your campaigns.

How to choose a digital marketing agency in Sydney

Here are some simple and clear tips that will help you choose a digital marketing agency. Before choosing a digital marketing agency in Sydney, it is important to consider certain factors, including:

  1. Effective communication

When you deal with a digital marketing agency remotely, you have fewer (if any) possibilities to meet in person. As a result, you may occasionally feel as though something has been “lost in translation” and you’re not communicating effectively. You may grow frustrated trying to get your idea across, or you may be misunderstood by (or misinterpret) your agency’s partners.

Working with a local digital marketing agency in Sydney allows you to meet in person if needed. You can both spend quality time together, clear up any misunderstandings, and effectively convey your visions to one another. Working together allows you to collaborate and figure out how to move forward.

Having a local digital marketing agency also means that you are in the same time zone. You and your marketing agency partners begin work at 8 a.m., have lunch around 12 p.m. and conclude at 5 p.m. You take the same vacation days and know when you’ll be online and offline.

If you’re on Eastern Australia, you might have to wait for your colleagues in Western Australia to wake up before you can get things done. If you live in Australia and your agency lives in the United Kingdom, you will take different holidays. Processes may take longer, leaving you annoyed and trapped. If your agency is local, you can move faster and stay on the same page.

  1. Audience-centred

If you own a locally based business, such as a retail store in Sydney CBD or a restaurant with locations throughout the Greater Sydney area, you’ll be best served by a local digital marketing agency in the Greater Sydney area, or the surrounding areas in New South Wales, because they understand the demographic you’re looking to attract. They also understand local jargon, the most popular venues in town, who the major influencers in your area are, and how to frame targeted ads on Google and other media sites.

Otherwise, you might end up with a branding or marketing disaster if you don’t work with a local digital marketing agency in Sydney. While this is an extreme example, GM faced a branding issue when it launched the Buick LaCrosse to Canada. Since “LaCrosse” is a disparaging slang in French, Buick quickly altered the vehicle’s name to Buick Allure. These types of branding incidents, according to branding strategist Ira Bachrach, occur frequently.

Perhaps if Buick hired a Canadian marketing agency for this launch, they wouldn’t have to encounter a backlash to change the car’s name. You may not be as big as Buick, but if you don’t get your branding right the first time, you could risk criticism or negative public opinion. When you launch a new product or service, you want to be remembered for all of the fantastic things you do, not for the mistakes you make.

  1. Holistic approach

Many agencies work in specific directions: digital ads, SEO social media marketing, etc. However, the reality is that implementing an integrated approach will yield the best results. This is why you should decide to choose an agency that can work on your promotions holistically — gain positive rankings, drive more traffic, study your clients, convert new audiences, handle your online reputation, and so on. The approach is built on the concept of developing a consistent plan that connects all of the parts to market your company and brand. If done right, the agency can be your one-stop shop for a great marketing strategy. 

  1. Data-driven

Any savvy business person will tell you that data is one of the most essential assets in any venture. Many businesses spend significant amounts of money on traditional research to gain these insights. Work with an agency that can provide you with data-driven marketing campaigns. An ideal marketing agency team employs objective real-time data, their hard-earned expertise, and a suite of innovative tools to discover opportunities and trends in your market as they emerge. They collect data, evaluate patterns, and use the knowledge to develop a marketing strategy. This will give you an idea whether or not your marketing spend is profitable.

Ready to scale?

When you manage your own business, your time could be better spent elsewhere. It takes time to check statistics, run digital campaigns and adjust the marketing plan for your various channels. Elevate your business to new heights with a digital marketing agency you can trust. At Creativ Digital, we’ve helped businesses in Sydney and across Australia attract, convert, and retain customers on all digital channels. We are a digital marketing agency in Sydney committed to honestly delivering actionable understanding of digital marketing. Contact us today for more information about our services.

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