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content strategy

2020 Content Marketing Trends

Now that 2020 is here, it’s time to think about how we can improve or maintain a successful content marketing strategy. New strategy, trends and tactics emerge every day and it can be hard to keep track of new changes. In this post we will explore the biggest trends that can help you improve your...
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Reasons Why Your Content Marketing Campaign Is Failing

Content marketing is all about information dissemination. It is a type of marketing that relies on sharing educational, entertaining or insightful information that can help readers improve their lives. This decision can change their behavior or it could influence their purchasing decision. Content marketing is not about forcing a sale, it’s about helping them move...
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Google Hummingbird Criteria for Content Strategy

Google Hummingbird Criteria for Content Strategy  As content writers and marketers, you should know Google Hummingbird criteria to avoid being penalized. For each update that Google algorithm makes, it aims at giving its users the most relevant search engine results. These famous Panda, Penguin, and now, Google Hummingbird  may penalize your rankings. Hummingbird at worst,...
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