Digital marketing is a complex process that requires the evaluation of different metrics to achieve business objectives. However, with so many digital marketing tools available, finding a single source of truth can be challenging. Evaluating digital marketing performance requires both subjectivity and objectivity – which can be achieved through industry-standard KPIs, clear business objectives, and...Read More
eCommerce is continuously taking over the world. In an article by Red Search, there were 19.45 million Australian eCommerce users in 2020. This only proves that this new and innovative way of shopping is now the standard due to its convenience, cheaper selections, and huge discounts. Businesses of different industries have already entered the digital scene to...Read More
People are spending more time on the Internet. Even before the global pandemic hit us, there was already an evident rise in the number of Internet and social media users. An article proves this by revealing that back in 2018, 4 billion users were already online. And now that we have experienced a global lockdown, statistics revealed that users...Read More
