Before launching an app, make sure to develop a marketing strategy with a great title, description, and other features that can help get the app noticed.

Having been around for the past 8 years, iOS app store is a vital part of our life and it is said to be something that will be functional for many more years to come.

Apps have a huge impact on the world. Successful apps use SEO for their app stores, but ASO (App Store Optimization) is becoming more popular.

The search in app stores isn’t as refined, but it can still be relevant.

The Google Play Head of Search and Discovery said that search-based installs account for most downloads.

Apps are dependent on the rankings in the app store. The app rankings depend on marketing, which is not always that efficient.

If you want to know how to optimize your app page within a store, you must do research ahead of time. There are different stores with varied ranges and sizes.

Let’s keep digging, shall we?

Understand Target Audience and Competition

In order to be successful with your app, you have to take the time to get to know the market, understand what current customers want, and target your product development specifically.

The perfect ASO strategy always emphasizes understanding how customers use the app. To begin, you should understand the competitive landscape as well as how customers would use your app. Questions to ask yourself are:

  • What is the language of my target audience?
  • How would the target market describe my app?
  • What could be the main reasons why users would download and use the app?
  • Do I have competitive advantage?
  • What are the targeted keywords of my competitors?
  • How can I compete against similar apps on the basis of the same keywords?

Do’s: Create a strategy for ASO to help your app be discovered in the app store.

Target keywords which can help drive more traffic. Perform research to find the most relevant keywords and use that data to determine what you should use, or if you should try a different approach, when targeting new keywords for your content.

Don’ts: If you want to have your app noticed on the app store, make sure it’s different. Don’t use the same keywords as other similar apps, because it will make your app redundant and invisible.

Name the App

The most important aspect of app Store optimization, is the name of your app. an engaging, catchy name is vital, in order to gain more downloads.

The first items a user will see about an app are the app name and icon. These two elements play an important role in the relevance of the app.

Do’s: In the Title of your Post or YouTube Video, try to include the name of the App or Brand you are producing content for. Also, provide at least 3 keywords (relevant) into the Title of your Video. Use appropriate tools to research which keywords will best promote your content. When writing your Content, make sure the words are within 25 characters of the start of your story.

Don’ts: You don’t need to input every detail into an app title. With only 25 characters on iOS, it takes up a lot of space. Android has a limit of up to 255 characters for titles.

Use your title, meta data, and description to allow people to get an idea of what the content will be about. Don’t call yourself spam when putting keywords in that have little relevance.

Choose Your App Description

If a web page has content below the fold, the app description should be at the top of that content. Essentially, you have to fill out the meta data for apps with ads or images.

Android offers 4000 characters for the app description, but iOS does not. The description on Android helps with Play Store positioning, while description search on iOS is not taken into account, but can be useful for marketing purposes.

Do’s: The application description should help the user understand how it works, what the features are and their relevance, as well as an overview of improvements that have been made.

Don’ts: You should use short, concise paragraphs. You shouldn’t write paragraphs that are too dense, or your readers will be frustrated.

Design a Unique App Icon

Good App icons are ones that are eye catching and will snag potential customers on the app store. A simple original design also helps because it creates a mark for your app to stand out in the crowd.

Do’s: The app icon should be original and attractive, emphasis on original. Come up with something that is 100% original.

It is important to make your app recognizable as well. Using strategical means such as vibrant colors can help your app stand out amongst many other apps.

Don’ts: Complex app icon designs are usually unacceptable. It has been a trend of customers to ignore apps with complex and illegible designs. Using too many colors, shapes, and including excessive amount of text spoils the show.

Design of the App

It is crucial to design your app well in order to establish a positive image. Adding screenshots and videos ensure that users know what the app looks like before they download it.

Use this opportunity to grab your user’s attention before they download the app.

Do’s: Include five different screenshots in your app stores. This will show potential users how the app looks like on their device.

Use videos and screenshots to show your app’s features. This will help attract more downloads from users.

Don’ts:  Do not just put one picture on your app, as that is not allowed. Rather, use several pictures to compete with your rivals; this will be approved in no time.

Localize App Listings

To launch an app with a global perspective, developers need a one-size-fits-all approach.

72% of consumers in non-English speaking countries prefer to use their native language for shopping despite being fluent in English.

These statistics clearly show the multitude of opportunities available to leading app publishers.

Do’s: Language should be adapted to different audiences using language adaptation and localization services.

Don’ts:  You have to offer customized versions to your global audience base. Do not use English only if you are expecting to reach people from other cultures

Update App Frequently

Even with a compelling app, it may not succeed if you don’t update it.

Apps that are not updated for a long time become outdated. Without updates, an app may not be compatible with current devices and versions of the OS. To fix bugs and errors, apps need to update frequently.

Do’s:  You should always update your app, and enhance user experience by including notes in the app description that detail any changes.

Don’ts: You should never just release your app and then forget about it. To ensure success, you’ll want to make sure to update your app over time with new features, making use of ASO technique.

How Reviews and Ratings Affect You

Getting good reviews is one of the most important aspects of app marketing. It can improve your rankings for searches, and can in turn help to produce a successful ASO campaign.

Do’s: Send push notifications that can show users how to rate and review your app. Encourage active users to do so in order to increase your ratings and popularity.

Experts say you should have at least 100 ratings or reviews for each version of your app uploaded to the app store.

Don’ts: Even if you have 100 ratings, don’t think that your app is perfect. With those 100 reviews, there may be negative ones too. Try to improve those aspects and make them better.

Bottom Line

You can take your app to new heights with these help with ASO. You’ll have to be careful and test what works. It can take a little bit of time before you find something that makes your app soar in the store and catapult past your competitors to land at number one.

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