This blog is a continuation of Scott’s experience with ChatGPT in the video above. We wanted to explore the AI more in terms of its new iteration, ChatGPT-4 and how it can impact web development and SEO.

As we have done in the past video, Scott begins by asking the AI a question, this time about the difference between ChatGPT and ChatGPT-4. Aw we have said before, the AI is witty, this time we also discovered that it is surprisingly honest.

What is ChatGPT-4?

The AI replied that the current version is a more powerful version of its predecessors. It has “multimodal” models that allow for different types of content generation such as video. It has the ability to understand text and image inputs and it advances the technology used by ChatGPT which is currently based on GPT-3.5.

This is clearly exciting and something to look forward to. However, it is only available with the subscription in OpenAI.

Bing has integrated this chat feature and its growing in popularity which is why we decided to have a look at what’s the growth of Bing versus Google using the chat function, and the results were interesting. As reported by the chat bot, Bing has been jumping up in its user growth. Google is still clearly in the lead but it did improve significantly considering that Bing also powers Yahoo’s searches.

Google has a commanding 83.4% share in the market but this is down from 89.95% from 3 years ago. During the time period, Bing has grown from a measly 3.99% to 8.88%. Bing is clearly the underdog but it is the rate of innovation that’s very surprising. This is exciting and we wonder how Google will react.  

We also looked at ChatGPT’s impact on software. OpenAI will be making GPT-4 available as an API to build applications and services. There are already companies that have integrated GPT-4 such as Duolingo, Be My Eyes, Stripe and Khan Academy. Most of these are language companies Duolingo and Khan are tutorial-based companies that can take advantage of ChatGPT’s natural language processing while Be My Eyes is an app for blind people. Stripe as a payment gateway probably uses the AI to personalize user experience.

Microsoft also confirmed that versions of Bing using GPT had in fact been using GPT-4 before its official release. This is probably part of their testing process.

ChatChatGPT vs Google?

According to Microsoft, the AI already has around 100million users which sounds promising as they are growing quickly. ChatGPT currently has a subscription model where you can pay for priority access and newer versions of the AI.

GPT-4 features image access which was part of the answer generated by the AI. It sent us very informative links which is very helpful.

It appears that according to Microsoft, searchers are happy with Bing’s AI powered results despite technical glitches. The AI sent us to a page where it reported that 71% of users gave a thumbs up to the results generated by Bing. This is very encouraging for Microsoft and Bing considering that ChatGPT is still in demo mode.

There are also users who use the AI for fun and try to trick it. Users report that it seems that the AI has multiple personalities, gets confused when you have long conversations which is probably why the creators have now limited it to answer a certain number of questions.

We also asked the AI regarding its reviews and it gave us an honest answer stating that it has received mixed reviews. It even went on to write that the chatbot is argumentative and contradicts itself. However, majority of the response is still positive.

The AI’s popularity will prove to be challenging for companies like Google which is good for competition and innovation.


ChatGPT is definitely something that we can use in software projects especially when it comes to marketing and SEO.

Overall, we are definitely intrigued by ChatGPT. It is something we want to keep an eye on and will continue to use and experiment with. This has clear implications on SEO and marketing especially when it comes to research. It will also have a big impact in content creation and can be used to generate content for social media and websites.

ChatGPT will also make repetitive tasks easier for developers. For instance, automated tasks like debugging and testing can be delegated to the AI, allowing developers to focus on other matters like SEO and conversion rate optimization.

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