TikTok has become one of the most popular social media platforms on the planet today. It is mainly used by young people to share videos of themselves dancing, singing or reacting to videos.

Nowadays, TikTok has exploded to become a platform for selling. Influencers and their products are flocking to TikTok to try and sway a portion of their 1 billion active users.

If you’re thinking about leveraging TikTok for your marketing campaign, we have some tips for you to consider.


TikTok’s algorithm prioritizes content based on popularity. This means that videos with the most views will be the ones you will see first once you open the app.

TikTok requires for users to be engaged and keep up with current trends. It is easy to find trends just by using hashtag which helps to introduce a brand to an audience.

Leveraging existing trends can help you get the exposure you need and reach your target audience.

For example, Kraft used the popular duet challenge on TikTok and used the hashtag #KraftMacMeSkip to engage viewers. The video ended up with over 6 million views.

Balance Entertainment and Promotion

Just like any other social media platform, the primary goal of users on TikTok is to find entertainment. This is why your content should be a balance between entertainment and promotion.

Nobody wants to watch a video (no matter how short) if it is a form of advertisement.  When a video is too promotional, viewers will skip it.

When it comes to TikTok you need to entertain first and get your audience to enage. Once you have a following you can start to use videos to market products like tutorials, people interacting with your products or exclusive offers.

Use Partnerships For Brand Awareness

Don’t be afraid to use the expertise of other people to conquer TikTok. Just like any other platform, TikTok has a learning curve. It also has a Creator Marketplace that can help businesses find personalities that are experts at creating meaningful content online.

If you’re new to TikTok you can find someone that can help you produce relevant videos that can entertain your audience.

Aside from experts, you can also reach out to influencers with lots of following to help advertise your brand.

Variety Is Key

The people who use TikTok are on the younger scale, usually teenagers and young adults who easily get bored with repetitive content. So don’t be afraid to try variety when creating content.

Use a variety of backdrops and settings to keep the viewer engaged with the product. Change viewpoints, scenery and content all the time to keep viewers engaged.

Connect Through CTA

Connect with viewers by displaying a call-to-action (CTA) within the ad. TikTok’s Ad Manager offers features for clickable CTAs. This button can create more traffic for your brand and seamlessly connects with your audience.

call to action

Most importantly, it provides your audience an interactive experience and increases  conversions which is a staple of high-performing advertisements.

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