Why Use Magento For Your Ecommerce Business

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There is no one-size-fits-all when it comes to businesses. As a business owner, you should expect nothing less than an ecommerce platform which provides flexibility, scalability, security and extensibility. When considering ecommerce solutions, it is normal that you require to get the best of everything. All of the functionalities should be within reach, especially if you want to grow your business. 

More often than not, the search to find the best ecommerce platform leads every business  owner to Magento. Magento is one of the best ecommerce platforms, and it is the ideal platform for website development. Magento is responsible for 24.8% of all ecommerce sites, according to the most recent statistics. In 2021, Magento is the e-commerce platform of choice for over 270,000 ecommerce businesses across the world.

Regardless of the industry and business size, Magento is the one platform that can adjust to any business model. Magento is a user-friendly platform for a variety of ecommerce activities. Compared to other platforms, Magento provides businesses with limitless growth potential, allowing them to triple their growth pace.

The Magento platform not only provides the online shopping cart system you’ll need, but it also includes customisation, marketing, and SEO features. Magento Open Source and Magento Commerce are the two versions available. While this blog post will primarily focus on Magento Open Source, there are a few differences which you need to know.

Magento Open Source vs. Magento Commerce

Magento Open Source is the ideal solution for small businesses because it’s free. This edition is available for download, customisation, and self-hosting. It includes all of the essential features. The free option may be a better alternative if you operate a low-maintenance business. If you’re a big company, you can opt for the Commerce edition since it has more advanced capabilities. Large companies typically have thousands of customers and a large inventory. Magento Commerce can accommodate these requirements through additional capacity, better features, and round-the-clock support. 

Although both alternatives are suitable for e-commerce, we recommend that you try Magento Open Source first before investing in Magento Commerce. Although the advantages of each platform may lead you to believe that Magento Commerce is superior, this is not always the case.You need to consider the amount you’re paying and the number of things you actually require.

Magento Benefits

  • Flexibility 

Magento gives business owners greater flexibility to offer a unique brand experience. This platform is adaptable to change and may be customised to match the needs of online store owners. You can have complete control over the appearance, content, and performance of your website. You can personalise and innovate, thanks to Magento’s next-generation architecture. You’ll also have complete control over your online store’s features. Other platforms offer APIs and allow plugins, but they don’t allow the same level of customisation as Magento. This includes configurable designs, scheduled actions and  backend interface changes. 

  • SEO-friendly 

Magento’s SEO makes the process of indexing web traffic, webpages, and landing pages much easier. With Magento, website optimisation becomes a breeze. Customised meta keywords, meta descriptions, Google sitemaps, and other features are also available through the platform. All of these are highly significant for ecommerce websites to improve their search engine results. You can easily configure Magento so that it complies with SEO best practises.

  • Easy integration

Integrations are necessary for running a successful online store. These solutions allow you to automate tasks such as taking sales orders, receiving payments, and making deliveries. Integrating third-party services is incredibly simple when using the Magento platform. You can integrate your ecommerce experience with Amazon, eBay, PayPal, Google Shopping, Quickbooks, and more. Other third-party integrations such as Google Analytics, Google Checkout, and Google Base are available on the Magento platform to help you evaluate your website’s performance while keeping an eye on the latest Magento ecommerce trends. 

  • Global support

Magento is robust in its foundation, and its products are kept updated by a global community of e-commerce developers, bloggers, project managers, and other professionals. The avid community is located all over the world to provide nonstop support by constantly removing errors and adding plugins. With Magento Open Source, developers are able to communicate with the community in order to make fixes or reduce some risks. They do everything they can to ensure that the platform is always the best in class. 

  • Mobile experience

The online world is dominated by mobile devices. You should focus your efforts on catering to your mobile-savvy customers if you want your internet business to succeed. This is why Magento for ecommerce works on mobile devices. To improve the purchasing experience on mobile, the Magento platform supports HTML5. It also allows you to change the image size and support video requirements. You may personalise anything on a Magento ecommerce website. You’ll get an outstanding mobile shopping experience with its built-in drag and drop capability.

  • Superior performance

When it comes to high performance, Magento is one of the best options because it allows you to reduce page loading time and execute other statistical procedures. It ensures that your website performs at its best while utilising the minimal server resources. This ecommerce platform has over 1000 extensions, most of which are used for customisation. You might choose to add a new customising option so you can differentiate your ecommerce site from the competition. 

Summing it up 

Magento has tons of benefits to help business owners provide the best shopping experience for their customers. From community to superior performance, Magento ticks all the boxes that make up the list of a successful ecommerce website. It allows you to personalise your website to better serve the needs of online shoppers who visit your store. Developers love it as well because of its customisability, which means it’s easier to implement and develop. If you’re convinced that Magento will benefit your online business, please contact us through our website. We have an expert team dedicated to Magento projects

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