User experience (UX) research is the process of understanding how users interact with a product or service. This process involves a wide range of techniques that UX researchers can use to gain insights into user behavior, preferences, and needs. In this blog post, we’ll explore some of the most effective techniques that UX researchers and...Read More
Important things first: let’s understand what we mean by UX research and market research since both can be confusing. Then we can start talking about the differences and similarities, comparing and contrasting what you get from both. In practice, combining UX research, market research, and transformative consumer research can provide a deeper, more actionable understanding...Read More
