Facebook is one of the most popular social media networks in the world. It has also become one of the most popular marketing tools for businesses. However, social media has also become a competitive space for businesses and brands.
This is one of the reasons why businesses have turned to PPC advertising to reach their audiences. Facebook PPC or better known as Facebook Advertising is one of the options available to marketers and businesses on Facebook.
Running a Facebook PPC requires a budget and it can become expensive. This is why some people are asking if this route is worth it.
What Is Facebook PPC?
PPC is a form of advertising where a company pays a platform every time their ad is clicked. It has become a popular form of advertising across the internet because it creates highly targeted ads and create tangible analytics so that you can understand how the audience is engaging the content.
Facebook Advertising is similar to Google Adwords.
Advantages of Facebook Advertising
Here are some reasons why Facebook Advertising can be advantageous to your business.
- Global Audience
Facebook has over 2 billion users worldwide and over 1.37 billion users visit their accounts at least once a day. Data also shows that people are spending more time on their Facebook pages compared to other social media platforms.
This means that there is a good chance that your future customer is using their Facebook account right now.
- Targeted Audience
Another reason to invest in Facebook Advertising is their ability to create a highly targeted audience. If you think about it between our profiles, the things we “like” on Facebook and the things we share, there is a lot of our information available on the network.
Since Facebook knows this information, they let advertisers narrow down targeting options like age, location, gender, behaviour, interests and connections; marketers can target multiple different personas at different stages of the funnel.
- Extensive Analytics
Gauge the effectiveness of your ads by using some of Facebook Advertising’s tools like:
- Reach: number of people who saw your ad.
- Impressions: the number of times your ad was seen.
- Clicks: the number of times your ad was clicked.
- CPC: number of clicks divided by impression you got. This is the cost per click.
- CTR: number of clicks vs. how many people saw it.
- Engagement metrics: how many likes, reactions or comments you’re receiving.
All these metrics are valuable and can help marketers determine what worked for their campaign and what didn’t allowing them to adapt a marketing strategy moving forward.
- Variety of Formats & Mediums
Many users know when they are being sold to so they tend to tune out paid media. This phenomenon is called “ad blindness”. But because Facebook is a visual platform, it has become adept in combating ad blindness by creating attention grabbing ads.
With Facebook Advertising you can use videos, graphics and even multi-frame carousels to capture audience attention. Other platforms are limited to text and tiny graphics.
- Proven ROI
Facebook is committed in improving their algorithm so that the right ad can be seen by the right person. This is one of the reasons why Facebook Advertising has proven ROI.
According to data, Facebook PPC has a conversion rate of 9.2% across all industries. This number rises and falls depending on your specific industry and targeted audience but it shows that this platform is effective in delivering advertisements to the right users.
In fact, Facebook PPC is the leading paid media campaign provider ahead of other platforms like Twitter, LinkedIn and YouTube.
So, Is Facebook PPC Worth It?
If your target market is active on Facebook, then it’s worth the investment. Since organic reach is declining, Facebook might be the only way to reach your target audience in social media platforms. Facebook regularly updates their algorithms so that users receive content they regularly interact with.
However, if your audience is not active on Facebook it’s better to find another marketing platform.
Sydney Web Developers can help you reach customers and build ties with them through social media. They can help raise brand awareness and improve customer relationships.