Common Mistakes Ecommerce Sites Usually Make

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Did you know that there are approximately 12-24 million eCommerce sites selling various kinds of products and services on the internet today? But despite this number, over 40% of ecommerce sales still come from retail ecommerce giant Amazon.

If you want to compete with other ecommerce sites, you need to avoid mistakes that can bog you down. While mistakes can be learning opportunities, we all know that it’s better not to commit them in the first place.

Here are some of the most common mistake ecommerce websites are making.

Reinventing The Wheel

One of the biggest mistakes an ecommerce store owner can commit is trying to reinvent the wheel. This happens when they try to provide a unique solution for everything.

Using your time developing customized solutions for everything is a waste of resources. We suggest avoiding this trap unless it has a direct impact on your brand or on your ability to offer a unique selling proposition (USP).

Use platforms like Magento or Shopify rather than inventing a platform for your store unless the unique platform is the direct selling point.

The same is true for other components like shopping cart, web design and navigational elements.

Untrustworthy Design

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Studies conducted by Northumbria University found that web design plays a big role in the success or failure of an ecommerce site. According to the discovery users find a design for trustworthy or untrustworthy compared to content.

So unless you’re a qualified web designer stick to classic themes, use a tried and tested platform if design is not a differentiating platform for your brand.

Redundant Product Descriptions

SEO is important in order to land on the first page of SERPs. However, being too redundant in product descriptions will result in next to no search engine traffic on your product pages.

This is because Google will see this as duplicate pages that exist. And if there are already duplicates, the search engine bots will think that there is no need for the page to show up on SERPs.

It is common practice to describe a product or service as thoroughly as possible to overcome buyer objections. However, being redundant in descriptions will not help you or the buyer in any way. Instead of being redundant, offer comparisons to give buyers a reason to purchase from you.

Not Being Profitable

This sounds strange but it is possible for new ecommerce sites to be based on a business model that is not profitable.

You have to think in terms of scaling your business. If your business isn’t profitable now, and your costs scale with production, you will lose money if sales spike.

Profitability is the ultimate goal for businesses. It should be the primary goal not growth. You have to prioritize it over scale while working out the ins and outs of your business.

No Responsive Design

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We have said time and again in this blog that responsive design is an important element for having a successful website. Nowadays, more and more people are using their phones not only to browse the internet but also to do their shopping.

This means that your ecommerce site has to be mobile and gadget friendly. Test your theme with Google’s mobile-friendly test and stress test it with as many gadgets you can get a hold of. This is very important because there are many shopping carts that work well on mobile devices but fail once users submit their orders.

Remember over 51% of adults now use their smartphones to purchase online and numbers continue to grow. If your site is not mobile friendly, you’re missing out on sales.

A good ecommerce web designer in Sydney can help you get ahead of the competition. They will ensure your ecommerce store looks professional and is both search-friendly and user-friendly.

 

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