Have you noticed that more and more people are using their phones to surf the web? They use their phones not only to check social network and browse but also to do their shopping or to use apps. This is probably because mobile phones are more portable compared to other handheld devices and internet data is readily available with many mobile phone carriers. This convenience means that there are more people who rely on their mobile phones to access the internet.
So what is mobile friendly?
Mobile SEO is the process of making sure that your website is ready for mobile use. It means that your site can be accessed by users easily when they use their mobile phones and other handheld gadgets like their tablets.
If you spend time on the desktop too, you know that websites look different when accessed in mobile devices. They are usually more concise and contain fewer images. This is because screen size is limited in mobile devices and this real estate is too precious to waste. This is why it is important to have a mobile-ready ready website.
How to Be Mobile Friendly
- Responsive Web Design
Opting for a responsive web design will give guests an optimized viewing experience across all mobile devices irrespective of their screen size. It will also reduce the loading time of your website so you don’t need a redirect optimized view.
A responsive web design will also increase the efficiency of the Google bot. This means that a single Google bot user agent crawls your page once to retrieve information rather than having different bots crawl different versions of your website. Better crawling efficiency means more indexed pages.
How to speed up your website?
- Leverage browser caching.
- Optimize images.
- Minimize redirects.
- Use content delivery networks (CDN).
- Avoid bad requests.
- Improve Site Speed
The internet is a very competitive space. There are literally millions of website vying for attention. This means that if your site does not load quickly, guests will find websites that do. You don’t only lose traffic; you lose potential leads as well.
Slow websites also lose their ranking. According to Google Webmasters Blog, loading speed has become a major ranking factor for websites.
- Use Legible Typography
Avoid setting the font size too small so that it is easily visible on mobile devices. Most people hold their phones using one hand and having to “pinch” in order to zoom in on pages is inconvenient and sometimes hard to do.
Some tips for typography include:
- Using short paragraphs. Only 2-3 sentences.
- Limit sentence length to around 8 to 10 words. Keep it concise.
- Font size should be around 16px.
- Break long chunks of content into smaller bits. This will make content skimable.
- Maintain white spaces to avoid looking messy.
- Improve Accessibility
If you’ve accessed websites in your mobile device you know how annoying it is to press those small touch buttons. Not only is it frustrating, it also increases bounce rates because not all users have the patience to click the right button on the first try.
Make it easier for guests by:
- Making sure that the touch buttons are spaced accordingly to mobile users.
- Links are in contrast color to your webpage.
- Using the right color and contrast on web pages to convey information effectively.
- Don’t Use Flash Content
Mobile devices can’t play all types of content. Cellular phones and tablets have limited hardware compared to desktops and laptops. For instance, there are license-constrained media, videos needing a flash player that are not supported by mobile phones and gadgets. Unplayable content can frustrate users.
Google does not like unplayable content. Here are some of their recommendations:
- Use HTML 5 standards for animation.
- Use video embedding that’s available to all devices.
- Consider having a transcript of the video available. This will make your site accessible to people with assistive browsing technology.
If your website is not optimized for mobile use, you can end up losing a lot of traffic. This is why being mobile ready is a big deal. Our tips will help improve your mobile friendliness so that you can get more customers and hopefully capture more leads.
Contacting a Sydney Mobile Website Developer can make your website excel on the big screen and small screen.