We all know that the number of websites online have skyrocketed recently and more and more people are venturing to the internet not only for entertainment and information but for business too. Luckily, it’s easy to set up an online store. There are many tutorials and information available for aspiring online businessmen.
But having an e-commerce store is just half the battle. Once your shop is online you need customers to find you and buy goods or services from your e-commerce store. So how will potential customers find you amidst millions of others? Google sends you traffic if it feels that your website is “valuable” enough for Google Search or if you pay for traffic via AdWords. However you won’t have enough sales if traffic is low.
Here are some tips on how to have a better e-commerce website.
Content is King
In the world of SEO and e-commerce content is and always will be king. For e-commerce store this means putting in useful and relevant information for your product description. High quality photos are also a must. Think about it, would you buy a product that you’ve never seen and touched?
Having good quality photos and good descriptions will not only make you rank better it will also make customers buy your product or service.
Categories and Product Search
Many e-commerce stores carry more than 1 product so it’s best to categorize them so that customers can easily find what they’re looking for. A web store is just like a physical store. People want to know where to go to find certain things. If products are uncategorized customers will become confused or frustrated if they don’t find what they’re looking for.
Don’t make categories too big or too small. Around 10-50 products per category is acceptable. Sub-categories are also a good idea for easier searches. Just make sure to have a description of each category available to make it easier for your customers to find products.
The difference between shopping in a physical store and online is that you can touch products in the real world. This is why descriptions regarding their size, features, color and other features are important, so always provide this information. There are also customers that shop based on features while others based on price so make sure that these are always clear throughout your website.
Product reviews are also amazing sales tools. Reviews give credibility to your products and e-commerce stores. Not all customers leave reviews though. Make sure to guide them through the review process after they have received the products.
Comparison features in an e-commerce site are also helpful for some users especially if they’re not 100% sure about a product. Letting them compared a number of products can help them come to a decision even if the difference is just color.
Checkout Payment & Delivery
Once the customer is ready to checkout, make sure that they don’t have a reason to abandon it. Don’t leave out information like handling costs, shipping and payment options. If they can’t find this information easily they might abandon their cart and shop somewhere else. This means that account registration should be easy. Keep it simple. Sales is more important than registering an account.
Offer more than 1 payment option. For example, not all people have credit cards so it’s better to have alternatives. Explore other options like cash-on-delivery, PayPal, Skrill and other payment gateways. If you’re not sure, check out your competitor’s website to see what they’re offering.
Before checking out, show your customer one last time what they’re paying for. A summary of the items bought, shipping costs, tax, total amount and delivery date (if possible). Don’t give them a chance to leave the screen just because they don’t know something related to the order.
Having a good marketing and SEO strategy as well as practicing the above mentioned tips can help your e-commerce store more traffic. Always remember that you need to standout from millions of others so having a good rank should be a priority for e-commerce store owners.