SEO or search engine optimization has always been important for websites and businesses. This is not only one of the best ways to get organic traffic; it is also one of the best ways to generate leads and sales.
The problem with SEO is that it is a long-term strategy and many of its methodologies are unclear. There is no singular checklist to ensure that you are doing your SEO correctly because search engines are usually secretive in how they rank websites. Not to mention that they frequently change search algorithms.
However, the effects of SEO are clear today. SEO efforts are amplified due to the coronavirus pandemic. With more users searching online SEO is proving to be a differentiating factor between brands that are continuing to see engagement during this time and those that are not.
Here are some tips to improve your search strategy during the pandemic.
Now that the world is in the midst of a pandemic, search terms are surely changing. This is why it is important to research new keywords especially those with regards to Covid-19.
It is important to note that keywords you’ve been laboring over the last few months might not be relevant today since Covid-19 has changed people’s needs, concerns and search habits. There are many paid and free tools you can use to find out which keywords you need to prioritize.
Write Useful Relevant Content
Sad to say there are many fake news and incorrect information circulating about the coronavirus disease. While there are still many unknowns because Covid-19 is a new disease, spreading falsehoods won’t help us win the fight.
To combat this, only write about verified and relevant information readers that readers can find useful.
Keep Site Content Updated
Aside from useful content, your website should also be updated to reflect the present situation. For example, you might be using language that can be considered as inconsiderate or irrelevant given that we are now in a pandemic.
Having updated content is a signal to search engines that your website content is accurate and useful.
Prioritize Local SEO
A majority of governments around the world are restricting air traffic movement. This means many flights are restricted to domestic travel with international flights restricted to the movement of goods and cargo only. This is a good time to focus on your local SEO since your community will be looking for products that can deliver quickly.
The Covid-19 pandemic is affecting businesses worldwide. As it continues, SEO efforts and other marketing practices will evolve. With that in mind, now is the time to take action and delve into a new SEO strategy.
When it comes to SEO, there is still a lot to learn. Start small and brainstorm to find effective ways to elevate your strategy.