Small Business’ Guide on Doing SEO on a Budget

Starting a business can be quite daunting for a lot of reasons. One being the proper allocation of capital and where to invest your limited resources into.

In today’s digital landscape, SEO has become an integral part of growing one’s business online. You simply cannot do without it if you want your business to be known to your target market.

Good news is, you don’t have to go all out in paying for your site’s optimisation.

There are several ways to go about successfully implementing various SEO tactics while keeping in line with your budget. We’re giving you three solid tips to start with, so take out your pens and prepare to take some notes!

Tip #1: Assess which tasks you can do in-house–and do it well!

SEO is comprised of a wide range of tasks and techniques and a lot of it can be done by in-house employees even without having an extensive mastery of SEO–and do it well.    

All it takes is a bit of research, practice, and dedication to growing the business. In fact, some of these tasks should be rightfully done by in-house employees given their first-hand insight into the business.

So what exactly are these tasks we speak of? It includes content creation and keyword research. You can even count technical SEO if you dare.

When it comes to crafting content, there’s really no better person for the job than the one who knows the inside-out of the business. The more niche the business, the riskier it is to outsource content creation to an agency that most likely doesn’t have the same level of extensive knowledge as an industry insider.

In connection with content creation, keyword research can likewise be done within the company. There are so many tools–both free and paid–that can be used to come up with proper keyword strategy. A person from within the business would be able to effectively conduct competitor research, as well as identify terms that would be most useful to optimisation.

Tackling the “technical” aspect of SEO may seem a task for experts, but there are parts of it that can be done by in-house employees. Some of which include working with developers to perfect the mobile responsiveness of your site, as well as doing page indexing, site crawlability, audit of internal links, and so on.

With the resources and information about SEO that’s made available and accessible online, in-house employees can arm themselves with the basic techniques to pull these tasks off with ease. These tasks can also be collaborated on by several employees, making it even more effective and sustainable long-term.

Tip #2: Automate simple tasks that take up your time

Once you’ve figured out the tasks that you can do in-house, it’s now time to analyse and see which among these can be automated to save on time and manpower.

Rather than having to do it manually, you can check to see if there are online tools you can make use of to take care of tedious and time-consuming tasks.

Most of these tasks have to do with analytics and reports. These information are integral in assessing how your site is faring in comparison to competitors. It will provide you pertinent trends and highlight any issues that you may have to improve on to get better foot traffic and ranking.

For example, you can use Seomator or DeepCrawl to have scheduled monthly audits of your site. Getting this bird’s eye view of areas to improve on gives you a better insight of what you need to focus on in terms of your SEO efforts on a monthly basis.

Tip #3: Admit when you need help and outsource specific projects

Sometimes, even your best efforts aren’t enough to fully implement a successful SEO strategy. And when this time comes, you have to be humble enough to admit defeat and ask for help–also known as outsourcing.

There are several agencies that focus on helping small businesses with SEO efforts at an affordable and budget-friendly cost. Good thing about hiring an external partner is only having to pay on a project basis as well. For some tasks, it proves to be more costly to hire a full-time in-house employee than paying off an agency on a monthly or case-to-case basis.

Examples of these tasks that may be better off outsourced to an external agency include link building and advanced SEO strategies.

You may think that link building should be easy enough to do in-house. However, there are aspects of it that would be better handled by experienced pros. Just consider the fact that they normally have more streamlined and tried-and-tested practices to get you more links in less time–and do it in an ethical manner. It can also be a pain to continuously monitor your links, so it’s better to just have it effectively managed by an SEO agency instead.  

Another reason to pay for SEO services is to put advanced strategies into effect. From having a robust one-off analysis of your site to an extensive optimisation strategy plan, a team of experts may be able to handle it much better than putting the burden on yourself or on your team.

Conclusion

Maximising your budget doesn’t have to mean that you have to scrimp on the majority of your SEO efforts. Sometimes, it may even cost you more if you opt out of paying for professional SEO services.

What you need to focus on is properly assessing which aspects of optimisation efforts would benefit your business if it’s done in-house, by use of automating tools, or by outsourcing such tasks to professional agencies. Through this, you’ll be able to fully make use of your allotted budget wisely and you can likewise expect a profitable return on your investment as well.

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