It’s been months, and your website is not getting any plausible interactions. You must be wondering what’s going wrong with your site. Maybe your website needs a makeover!
Check out the warning signs that your website needs a makeover.
1. Your site does not generate any leads
Your marketing strategy should target generating leads. The website doesn’t just need visitors. You need to compel your visitors to become customers. What’s the remedy for a site that doesn’t do its job? Optimize it.
Optimizing your website helps you win new customers and identify the types of people that visit your site. Below are the tips you need to consider in building compelling web content and generating leads.
- Optimized landing pages
- Catchy calls-to-action
- Informative content
- Relevant and appealing headlines
- Clear and concise contact forms
- Enhanced user experience
2. You have no blog
Blogs are gold when you want to impress your visitors. It should be conversational to help you build rapport with your potential customers.
If you have a business about home-made beauty hacks, blog about how ‘Aloe Vera Helps Skin tightening’ or ‘The Benefits of Apple Cider Vinegar for your Hair.’
Search engines favor new content. If you can deliver information as exciting and as fresh as possible, your visitor may be your next client! Updated blogs show visitors that you’re into your selected industry and can deliver meaningful services.
3. You have no social media profiles
If you haven’t noticed that most successful businesses today have social media sites, then you better think twice about continuing your website.
Today, a big chunk of the world’s population is on social media. It’s like their virtual magazine. So if you have no social media account that’s linked to your website, it’s time to make one.
You can’t miss the endless opportunities Facebook or Twitter brings. You should bank on tuning into social media because it helps people find your website.
Also, make sure that your website has free social media icons. You don’t want your visitors to think that your website isn’t made to connect. Right?
4. You’re missing any natural SEO traffic
To the SEO-savvy, listing the services you offer in Google search and seeing your website pop-up must be the best feeling.
But to you who find it difficult to rank your pages for your target keywords, your website needs some updating.
Your website’s optimisation for search engines is essential. Make sure that your keywords are updated so this new generation can quickly pick up your site.
5. Your website is not mobile friendly
What is more annoying than a site that doesn’t load pictures? We’re talking about the mobile phones here. And whether you like it or not, most of the population visit websites with their phone.
So, your desktop-clingy website should be optimised for mobile phones. If you’re not sure if you’re doing it right, run your URL through the Mobile-Friendly Test from Google. If the feedback doesn’t look right, you have some work to do.
6. Your design is downright ugly
It only takes splits seconds for a visitor to decide that your web design is not friendly to the eye. If your website doesn’t look like it’s from 2017, you just lost a potential customer. Ask yourself, “what if my ugly website is holding back my marketing efforts?”
Make your website look as creative but straightforward as possible. It should echo your services or products’ vibes. If your business is about interior designing, make an impression that you are good with colors and harmony.
Don’t let your website be just another website that the internet forgets. The real world is primarily linked with the virtual world.
As fast as the world changes so should your website.