Many businesses and bloggers are looking for ways to grow their email list. A healthy email list is one of the best ways to grow your business, get more leads and convert leads to sales.
Here are some tips on how you can collect email addresses easily.
Make Sure It Benefits Them
Think of all the email you opened and then deleted. You probably sent them to the recycle bin because there’s nothing in it for you.
The same is true when you ask for emails of potential subscribers. Make sure to offer them something of value, whether it’s a coupon, early access to a product launch, ebook or a chance to win a prize.
Use Facebook Ads
One of the most affordable and effective way to grow an email list is through Facebook Ads. Facebook is a powerful tool that you can use to capture new leads. Even if you have a modest budget, you can still get leads every day.
The best thing about Facebook Ads is that they are pre-disposed to buying from you. This is because the ads are targeted specifically to your target market. Leads can be targeted using age, location, purchase history, behaviour, etc.
Offer Free Tutorial Videos
Tutorial videos are very popular nowadays. This type of video can be created easily and uploaded to sites like YouTube.
It’s a good way to get subscribers because tutorial videos gives subscribers an easy way to learn something. It’s basically a demonstration and people will usually subscribe if they think that your content is valuable.
Promote Sign-up Throughout Your Website
Putting up an option to sign-up right in front of guests is s one of the best ways to build an email list. Seize all opportunities and place them prominently throughout your website.
Options can come in the form of pop-ups, prominently displayed CTAs to do so or asking them to opt-in before they leave.
Whatever method you decide to use, just make sure that visitors can opt-out just as easily.
Don’t rely on mass emails. Segment your data base based on your subscriber’s interest. For instance, if you sell or write about pets make sure that you have categories for different pets. There should be a separate email for cat lovers, dog lovers, etc.
This way you can send specific emails that target customers in your email list and send them to the correct page on your website.
Pop-ups For Special Offers
A lightbox pop-up is one of the best methods for collecting email addresses. This is basically a pop-up that appears on top of a page’s content while the background is inactivated or blocked out. This method ensures that the user’s attention is directed to the pop-up.
Aside from email addresses you can also use the pop-up to offer discounts and other marketing materials.
A contest or raffle is not only a good way to get email addresses, but also to generate interest for your website. Best of all you can do this on a regular basis easily.
You can raffle off discount codes, special coupons, free shipping or free merchandise. All they need to do is to give out their email or ask them to share on social networks and invite their friends to give out theirs. This type of campaign can also help boost sales.
Ask For It
Last but not the least; you can always try to ask them for it. This low-tech method involves asking for a customer’s email address when they purchase a product or service. For new customers, you can ask them what their name is and then the email address they would like to use.
Whatever method you use to collect email addresses, make sure that customers can find it easy to opt-out. There are clients who give out “throwaway” emails at first but if you respect their choices and provide quality content, they will switch to their primary emails quickly.
A Sydney Web Developer can provide quality digital strategies so that the right customers can find your website easily. These marketing strategies are customized to meet the goals of your business.