Blogging or article writing has many purposes; some blog for marketing or promotion, while others do it for self-fulfillment. But no matter how you look at it, we all know that there are good blogs and bloggers and there are great ones.
Good articles contain good information but great articles have passion. Good blogs are posted weekly but great blogs are updated daily. Good articles are shared by people while great ones are shared by the thousands.
If you’re one of these bloggers that are creating good content but want to increase conversion rates and make more money using your blog, you’re in the right place because we have some useful tips for you.
Blogging can cost considerable time and effort. Therefore, it can be heartbreaking when your voice is not being heard. One of the first things you can do as a blogger is to experiment with different writing styles. Try to find the right delivery and note until you hit the right one. But you must also post regularly. Once a week will seem inconsistent but twice a week should be able to put you on a more reliable track.
Bloggers need to post more often because consistency means commitment and passion about the things you care about. Consistent posting will also make you an authority figure in the niche or industry you are blogging for. Experts also have bigger audiences compared to novices.
Be Aware Of Your Audience
Your readers are composed of people who are always evolving and want to hear what you have to say. The more you know about your content, the more people will be interested in it. This means that should know not only their preferred delivery method but also what information or topics will interest them. Identifying these factors will help you connect with your audience.
Audiences invest a lot of time reading your blog and want to feel connected with the writers. It is important that blogs are transparent and personal. Add personal anecdotes so that your audience can empathize with you. Being transparent also more relatable and make your audience trust you.
Stick To One
As a rule of thumb, it’s better to pick one topic and stick to it for the entire post. Blogs are usually between 300-700 words so there’s not really a lot of ground to cover multiple topics in 1 article. By sticking to just 1 topic per blog, you will be able to tackle the subject more thoroughly so your readers will gain better understanding.
Choose Your Words
Don’t try to be clever with words. Bloggers should avoid complicated sounding words because you don’t really know who’s reading your blog. First-time subscribers might feel intimidated if words are too long or unfamiliar. Either way, long time and first timers need to be able to understand and connect with your blog without having to open a dictionary.
Keep It Short
Always remember that readers are on your blog because they want information. They are looking for useful information. Therefore, bloggers should always remember to edit fluff out and to keep their blogs short. If you find yourself typing 800 words per post, try to edit it down to around 500 while keeping all the important parts intact.
These 6 tips will help you to write better blogs and articles. However, don’t forget to read the comments section too. This spot is where readers leave their feedback and ask questions. By responding to them in the blog posts, it shows that you are reading their comments and interact with your audience. It also shows that you care what they think.
What do you think of our tips? Do you have other tips that can help bloggers make money off their blogs? Tell us by leaving your comments below.