A website is useless without traffic. Even if you created the best looking website with the most relevant and latest content, none of it will matter if people cannot find your website. This is why marketing a website is important.
Here are some of the easiest ways you can market a website so that people can find you online.
Content marketing is basically content like blog posts, infographics and video. They are used in order to capture traffic and leads.
Blogging for example is the practice of providing relevant and informative content. This is one of the best ways to market a website because it builds trust and has the potential to attract new clients. To get the best result with blogging you need to be consistent and provide informative content. In other words, your blogs should be able to improve the lives of readers in some way.
For example, if you’re a dentist you can blog about:
- How to choose the best dentist.
- Root canals explained.
- Do you need to prepare for a dentist appointment?
Guest blogging is also a good idea. Not only will it get attract more leads, it can also lead to backlinks for your website while boosting your authority in the field.
Social Media Marketing
Marketing for social media is very important for exposure. More and more people spend their time on social media platforms and many of them hold multiple accounts.
You don’t need to market on all social media but accounts on the following is a really good idea.
It can be difficult to manage all platforms at once but starting with 2 or 3 that works well with your client’s business. For example if you’re a furniture store then accounts in Instagram, Facebook and YouTube are good platforms to start with. If you are a dentist then they should be on LinkedIn, Facebook and Twitter.
Don’t forget to add social sharing button on your blog so that readers can share your social pages to friends and followers easily.
Paid advertising or pay-per-click (PPC) is one of the best ways to get traffic to a website quickly. Platforms like Facebook offer PPC advertising but Google is the best platform to attract leads and traffic.
It helps that you’re familiar with Google AdWords. Choosing the right keywords and spending money correctly can have a positive impact on your PPC campaign.
Search Engine Marketing
Search engine marketing (SEM) targets high priority keywords so that your webpage is on the first page of search engines like Google.
For example, if you’re an organic makeup website then targeting keywords like “organic makeup online” is a good idea. But don’t just choose any random keyword. You need to have the right tools to identify the most effective keywords to make your website rank high in SERPs.
Good tools include Google Keyword Planner, SEM Rush, Keywordtool.io and Keyword Explorer.
Listing your website in Google My Business will also make it easier for local clients to find your brick and mortar store. Listing business on GMB will increase chance of clients finding the shop on Google Maps, Local Finder and Local Pack.
Marketing a website takes a lot of time and effort. If you’re not able to market your website or don’t have the knowledge, Creativ Digital can help you get the success you deserve with our enticing marketing campaign strategies so you can effectively reach and build relationships with clients.