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New UX Books To Help You Succeed

UX or User Experience is an ever changing field. There are always new practices and theories that keep cropping up and explaining them can take some time because it’s not something that can be tweeted or just blogged about on social media platforms. Keeping your UX skill up to date is an ongoing process and...
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Learn Secrets To Outranking Your Competitors

Let’s face it, the internet is so full of ecommerce stores, bloggers, influencers and what not that it’s getting harder to attract your target market’s attention. There are simply too many competitors and standing out is even more important nowadays. Competitive analysis is a critical part of a business marketing plan. Competitor analysis will  not...
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Rising Social Media Platforms You Should Try

Marketers are already familiar with the Big 3 social media platforms: Facebook, Twitter and Instagram. Marketers love them because they provide an easy way of promoting and sharing products and services. However, new social media platforms are created all the time. While they don’t have the same popularity as the Big 3, a handful of...
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e-commerce

Ecommerce Metrics That Are Always Overlooked

For many entrepreneurs, data is everything. When you’re starting out an online store, you’re usually concerned with binary decisions that will make it easier for you to launch your business. You need to decide what product to sell, who your audience is and how to reach them, building a website and putting the proper tools...
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email-marketing

How To get More Sales With Email Marketing

Are your email campaigns not delivering what you were hoping for? Are you wondering where you went wrong with your marketing campaign? If you’re scratching your head wondering where it went south, you’re in the right place because we have some of the most relevant and actionable email marketing tips you can apply in order...
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Basic Principles Of Effective Web Design

Good web design is judged by users of the website and not by the owners. There are many factors that impact the usability of a website and it’s not just about how it looks, it is also about how well it functions. Websites that are not designed properly tend to perform poorly and experience sub-optimal...
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social-media-marketing

Secrets To Make Your Social Media Content Look Amazing

Whether you’re posting on Facebook, Instagram, Twitter or LinkedIn, the content you share on social media can make or break how readers perceive you. This is why you need to be careful when it comes to the kind of content you share online. If you don’t have a system for choosing content, you’re in the...
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Email Marketing Tools To Try Before Buying

In its broadest sense, email marketing can refer to an email sent to a current or potential customer. This is usually a commercial message that aims to convert web visitors into clients or one-time customers into loyal ones. In today’s world of videos, instant chat services, social media and infographics, many seem to think that...
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Learn About Influencer Marketing And How To Use It

Many marketers agree that it is getting harder to get audience attention. One of the reasons for this is simply because there are too many ads. We are overexposed to them making it hard for many small businesses to break through. Many companies are getting dismissed on first sight because many viewers have become desensitized...
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