Did you know that as of last year almost 12% of retails sales came from ecommerce?

This number is expected to grow up to 17.5% this year and considering that retailers reported over $5.5 trillion in sales in 2017, it’s safe to say that ecommerce has arrived.

However, the world of e-commerce is a very competitive space. Not only do you have to do battle with giants like Amazon and Ebay, you’re up against the rest of the world. Ecommerce is changing the face of business because it’s now possible to sell products anytime and anywhere in the world.

One of the keys to a successful ecommerce store is working hard and working smart. In order to work smart, you need to have the right tools to help you run, analyse and market on ecommerce platforms. Some of these tools are free while others have a subscription fee.

Here are some of the most recommended and useful ecommerce tools.


Google Shopping

Google Shopping (Paid)

This is also known as Google Product Listing Ads and they are a good way of getting your products up in search ads in the Google Network. It gives people an idea of what you’re selling immediately without going to your website.

Fomo (Paid)

Credibility is important in ecommerce because it helps to boost conversions. One of the easiest ways of gaining credibility is by providing social proof. Fomo is a good tool to show new customers what other customers are doing.

Sumo (Paid)

Ecommerce stores can create a popup on their site for customers to fill with their contact details using Sumo. This is a good tool to capture email addresses and to build an email list. The popup can be activated after interacting with an action on your website.

Ecommerce Managing Tools


Unsplash (Free)

Stock images can make a website look professional but it can be a pain to keep them organized and bookmarked. Thankfully Unsplash is a free tool that can help you stock image sites bookmarked.

EasyShip (Paid)

It can be hard to keep track of shipping especially if you ship multiple packages regularly. Now, there’s a way to connect your store and shippers globally. EasyShip has hundreds of solutions in just 1 platform. This is a good tool to have because one of the easiest ways to increase market share is by going global and EasyShip can help you deliver.

Wiser (Paid)

As an entrepreneur you need to know what your competition is doing and Wiser lets you do that. This tool gathers and analyses data points to help your business optimize pricing structures.

Ecommerce Tracking Tools


Google Analytics (Free)

This is probably the most useful and most popular analytics tool in the market and it’s free!

Google Analytics lets you track traffic and conversions. This tool can help you make better business-related decisions on how to improve your website.

Hotjar (Free and Paid)

Use heat maps and videos to track users when they visit your website using Hotjar. This tool can help you gain insights and make the right changes for your site to improve conversions.

AerialScoop (Free)

Get all your necessary data daily in one useful tool with AerialScoop. This tool combines information from your online accounts in an easy-to-understand report and delivers to your inbox.

A Sydney Web Developer can help you with your ecommerce website. They can help your brand grow and prosper using the best ecommerce practices and tools.

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