SEO Buyers Guide: Things to Consider Before Hiring an SEO Company
Search engine optimization campaigns used to be just a ‘heard-of-it-idea’ for small businesses. Slowly SEO had been trickling down from large companies to small ones as an effective must-have. Now, eCommerce experts will tell you to ‘Get in quick!’ if you want to stay alive in the competitive world of online marketing.
Sure, there are SEO firms that offer do-it-yourself SEO. If you have the diligence and time, then it would be great to subscribe yourself to one. However if you have barely enough time to manage your business let alone devote more time for a successful SEO campaign, then it would be worth the cost to hire an SEO company.
Know your SEO goal.
I always say, let’s start right. Rushing headlong into an SEO project without knowing what your company needs will only cost you more time and money. First, you must determine your goal. What is your company’s niche? Who do you want to reach? What kind of message do you want to send out to your clients or customers? At the end of the day, you would want to see that most desirable increase in sales and profitability but you also would not want to change your company’s character to achieve it. Take your time to articulate your company’s goals. You will never go wrong with having too many details. SEO works best as an extension of a solid overall marketing plan.
Know your SEO partner.
Don’t hire the first SEO firm you stumble upon! I assure you, there are loads of SEO companies out there who can do a terrific job for you. The key is to determine the best SEO company that can give you best value for your money and deliver your desired results. Hit on your internet and start searching for SEO firms in your area. If these guys are really experts in their field, their companies should come on top of the search engine. Browse their sites and look up their references and portfolios. Arrange a meeting to discuss what you need and get their feedback on what they can do for you.
Know the truth from the scams!
Steer clear away from SEO firms who promise that your website will top the search engine listings in a few days! Please take note that SEO requires research on the best strategies for your company and this requires time. Be cautious of firms who would give aggressive commitments. No SEO company has control over results and you will only fall into the hands of a company that makes empty promises. The best way to go would be to assess which SEO company is giving you the most realistic and feasible commitments and schedules.
We tend to steer clear of dramatic claims of page 1 rankings, focusing more on what matters most to your business such as qualified visitors and leads from your online marketing efforts.
What is your experience with hiring an SEO company? Let us know your thoughts in the comments…