Whether you’re posting on Facebook, Instagram, Twitter or LinkedIn, the content you share on social media can make or break how readers perceive you. This is why you need to be careful when it comes to the kind of content you share online.

If you don’t have a system for choosing content, you’re in the right place because we have a strategy on how you can make your social media content look amazing.

Here are some tips on how you can choose topics for sharing on social media.

Understand Your Audience

Connecting on social media means starting a conversation. However, if your audience is not interested, the conversation won’t happen. Before doing anything, think about the audience you’re trying to reach.


Ask yourself:

  • What are they doing online?
  • What are their interests?
  • What problems are they trying to solve?
  • What do they find entertaining?

A good understanding of your target audience can help you gather and create effective content. This is known as content marketing. It refers to a consumer-centric strategy that helps companies strengthen band loyalty and overall customer experience, the goal of which is to lead to referrals and loyal customers.

Find High Quality Sources

Sometimes when we create content, we need to add links to add credibility to our message. Before doing so, evaluate said links to make sure that they come from authoritative sources. You should spend time researching because the more articles you read, the better content you get.

Google is a good source of valuable content. However, this does not mean to say that it’s all credible. Consider setting up a Google Alert for topics you’re interested in. You can also keep track of articles you liked in the past and check if they have been updated. Follow industry blogs and sign up for newsletters too.

Share Relevant Timely Content

The best content to share on social media is relevant and timely. Nobody wants to read about old news. Increase engagement by asking yourself these questions.

  • Does the post speak to your audience? Will they find it interesting?
  • Is the post up to date and relevant to current industry standard?
  • Is the post appropriate for the time of the year?

Focus On Them

It is important that content be unbiased. However, you can also talk about your brand from time to time. The best type of content to share is something people want to share and makes them remember you.

Make sure that your content contains information your audience needs and finds relevant but don’t be afraid to put in some self-promotion. A good rule of thumb is a 80/20 split where 80% is helpful content or industry-adjacent and 20% is related to your product or business.

Every social network gives you the opportunity to connect with customers and prospects so you need to take advantage of what they have to offer. Choose content that can give attention to your product or service so that you can stand out against the noise of your competitors who are also vying for your audience’s attention.

A Sydney Social Media Marketing Expert can help you build ties with your clients.

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