The word “engagement” is often heard in social media but not many brands know how to achieve it. Many brands on social media often pursue activities like gramming, tweeting, liking, following and updating about product, services or content; but this has very little to do with engagement.
Engagement can be hard to do because you have to be engaging in the first place. In many social media platforms “like my page” won’t cut it.
Techniques To Improve Social Media Engagement
Here are some of the best ways to boost social media engagement for your brand.
Ask
In real life, the best way to get conversation going is by asking “how are you doing?” or something similar. However, this can be too dull for social media. Therefore, one of the best ways to get the ball rolling is to ask “what do you think”.
One of the foundations of engagement on social media is to open a discussion about a certain topic. People like to think about things and one of the best ways to get more ideas is to talk to other thinkers.
Even something as simple as posting a question can spark discussion and boost engagement. Ask relevant, provocative and timely questions to create engaging and thought provoking social media discussions.
Ask For Feedback & Reviews
Many people are happy to talk about the products they like and others that could use improvement. Having customers post reviews of your products can be very helpful especially if your reviews are sparse. Potential customers like to read reviews because it gives them a bird’s eye view of a product or service. If your reviews are good, they will be enticed to purchase.
Reviews are good and so are feedback. Serious ecommerce website owners are always looking for ways to improve their product and feedback from customers is a good way to do so. Asking for feedback is a good way to boost engagement from users because it gives them a venue to share their experience with your product or service.
Share Statistics
Another way to get people’s attention is by sharing an important statistic. While many social media users like to be entertained, there are many who like to be educated as well.
For example, if you’re a sporting goods store that sells helmets, it would be a good idea to post statistics on the number of accidents that can be prevented if people bought helmets.
The best facts are the ones that can be summed up using a short sentence. This is a good way to generate attention and get people talking.
Sponsor A Giveaway
One of the best ways to generate shares and likes is by sponsoring a giveaway on your social media page. Just ask people to like or share a certain product to get a chance to win your product. Always include a high quality image of what you’re giving away to entice followers to share.
For better engagement, consider posting the giveaway across all social media platforms you are using.
Add A Live Video
Going live on social media adds intimacy to your engagement. Many people want to see who they are interacting with. Videos also form a bond between users and brands so they feel connected and special.
People like watching videos compared to reading long posts. You can use video to demonstrate products, discuss a topic or just get in touch with your followers. According to studies conducted by MarketingLand, people spend three times as much time engaging a live video compared to a pre-recorded one. Also, video posts have 135% more organic reach than photos.
Social media is becoming a very useful tool for many marketers. If done correctly, it can generate a domino-effect wave of positivity for businesses that can boost engagement, increase conversion and improve profit.
A Sydney Social Media expert can help promote your brand through social media. Interacting regularly with followers can help drive conversion and profit.
