Many businesses know that SEO is important because it helps with their searchability and visibility. But is this the only thing that SEO can offer businesses?
Business owners know the importance of social media presence and influencers, so is SEO still important in today’s internet?
Here are reasons why SEO should be prioritized by ecommerce websites.
Organic Traffic Is Still The Best Source Of Website Traffic
We know that a strong social media presence is important when it comes to ecommerce but organic search is still a big factor when it comes to funnelling buyers and getting them to purchase and complete a conversion or engagement.
As we all know, Google owns a big chunk of the search market compared to other engines like Yahoo and Bing. This is not to say that others do not contribute to brand visibility but Google owns a whopping 75% of the overall search market so business owners and marketers should know that its guidelines are important and should follow them.
Google is now the world’s most visited website and YouTube the world’s second largest search engine. People who use the internet visit Google at least once a day to search for information and being visible and trusted by Google works in your favour.
SEO Build Trust & Credibility
If you are ranked high in search engine results pages, this means you are trusted by the search engine. This is why ranking high is important. Not many people go to the second page of SERPs. Being awarded the top spot or landing on the first page means that you run a trustworthy website with good user experience. Being easily searchable and discoverable builds trust and credibility not only to the search engines but to the users as well.
Local SEO Equals More Traffic & Increased Conversions
Thanks to the rise of mobile traffic, local search has become more important for local businesses. Local SEO is important because it aims to boost your local presence which makes it easier for customers to find you.
Local SEO focuses on specific cities, towns, regions and states to make your brand more visible to potential customers who live near you.
SEO Impacts The Buying Cycle
Many customers research a product before buying. This is advantageous for ecommerce store owners because you can use SEO tactics to promote your product or brand. Businesses can use SEO to relay messages, its importance and dependability and how customers can benefit.
This is just a small way of how SEO can impact the buying cycle. Your product and services should be visible so that a connection to the customer can be made. Local SEO can enhance this visibility so that potential customers can find the answers with your business providing the solutions they need.
SEO is Cheap
The best things cost money, and so does SEO. However, it is relatively cheaper compared to other marketing tactics like Pay-Per-Click (PPC). The great thing about SEO is that while it is cheap, its payoff is considerable and lasts a really long time.
SEO is not really a marketing cost but a business investment. Good SEO tactics will still be felt by a business in the future. It might take time for SEO benefits to be felt by a company, but the effects are truly lasting.
A Sydney SEO Company has effective SEO strategies that can help you rank high in search engines, making it easier for customers to find you.