Many marketers agree that it is getting harder to get audience attention. One of the reasons for this is simply because there are too many ads. We are overexposed to them making it hard for many small businesses to break through. Many companies are getting dismissed on first sight because many viewers have become desensitized thanks to over familiarity with marketing tricks.
If you’re struggling to get attention and want to stay ahead of the curve, you might want to check out influencer marketing.
This type of marketing is a collaboration between you and someone your audience follows and respects on social media.
What Or Who Is A Market Influencer?
Generally speaking, a marketing influencer is a person who can effectively sway their audience’s purchasing decisions. They are knowledgeable in their niche market and actively engage their followers.
What makes them special is that they have built themselves into a social media brand. They are respected by their followers because they are relatable and are genuine. When they promote other brands, their followers are likely to follow their recommendations because they have earned their trust.
Influencers also work hard. They are knowledgeable about their niche market and are regarded as experts by some of their followers. This kind of expertise makes them a level above traditional advertisement because they have built themselves into an independent and identifiable brand. They use other brands that align with their beliefs, values and outlook.
In a way, influencers are like their own sales people. They are experts of their topics and can just sit there and talk about it all day.
Types Of Influencers
Influencers can be celebrities, bloggers, vloggers, journalists and other types of content creators. Each type has their own audience and expertise and their size and nature should be considered when looking for an influencer to work with.
If you’re getting started, partnering with a micro-influencer can be a good choice. Micros are “regular people” who are knowledgeable about a topic that is not very popular but has its own dedicated following. They are seen as more relatable compared to higher-profile influencers.
The number of followers to be considered as a micro-influencer is debatable. Some people consider less than 2,000 followers as micro while others say it should be at least 3,000. Regardless of followers, micro-influencers prove that you don’t need to hire celebrities or millionaires to reach your target audience.
Just to be clear when we say “regular person”, we mean regular people talking to regular people. If you want to go up the ladder, you will encounter CEOs, industry experts and celebrities.
What Is Influencer Marketing?
Influencer marketing refers to the collaboration between the influencer and a brand. Influencers use their credibility to sway followers to boost awareness about a brand, product or service. This is a great way to build an audience, generate leads, grow sales and customer loyalty.
Influencer marketing campaigns are designed to reflect the style of the influencer and the brand they are promoting. Audience appeal should go both ways. If the influencer is not familiar with the brand or don’t believe in it, the audience will know and their credibility will be affected.
Now that you know the basics, influencer marketing is a great way to get the word out about your brand. Influencers are great tools that can help you gain the attention of your target audience.
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