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Internet Marketing

Best Email Marketing Services For Small Businesses

Is email marketing a big part of your business? Are you struggling to find the best email service out there? Businesses in Australia need email marketing just like other businesses around the world. According to studies conducted by Australian companies, email marketing has an average of 20.89% open rate, 6.46% click rate and received $22.78...
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Learning SEO – Beginner Bloggers Complete Guide

SEO or search engine optimization has evolved tremendously over the last years. It is a marketing technique used by website owners to increase traffic to their pages by making sure they are visible in search engines when users search for a related query to their niche. Once there is a significant traffic coming to their...
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Reasons Why Handcrafted SEO Generates More Sales

SEO or search engine optimization is important for generating traffic for your website and boosting conversion rates. This is the reason why many companies have SEO strategies. But is it the right strategy? Many businesses just go with the flow when it comes to SEO. They also tend to copy their competitors’ strategy and follow...
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How To Drive More People To Your Content

You know you have amazing content, but how do you get people to read it? B2B marketers have some tips on how you can get more people to your content and it starts even before your content is created and doesn’t stop when you hit publish. Here are some of their tips: Be Your Content’s...
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Social Media Sphere

Social Media Tools Top Brands Are Using Today

Online marketers are constantly faced with multiple responsibilities. They need to be on top of social media marketing, customer experience and advertising to name a few. Luckily for marketers like you there are a lot of tools available to help you succeed and stay productive. There are tools for content creation, discovery, scheduling, publishing, analytics...
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Modern Link Building Strategies You Can Use Today

Link building is still one of the best ways to increase visibility and authority for search engines. In fact according to Search Engine Land, backlinks remain one of the top ranking factors. However, search engines are also becoming stricter when it comes to spammy SEO tactics. The old strategy of stuffing backlinks doesn’t work anymore....
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Blog VS Email Newsletters – Which Is Better For Business?

The goal of content marketing is not to be pushy. You don’t want content to say “come here and buy my stuff”. You want it to say “check out what I got ‘coz I’m awesome”. However, all businessmen know that finding time to write newsletters, blogs, podcasts and other content is a struggle. Therefore you...
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Tips To Improve Your Email Newsletter Open Rate

Keeping customers engaged is one of the top priorities for online marketers. One of the best ways to do this is by sending newsletters. When executed correctly newsletters can provide information, delight customers, spark excitement and create anticipation. Many people think that emailing newsletters is an ancient marketing method. However, email marketing stays relevant even...
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Google Ads

3 Best Practices For Maximizing Your Google Ads Optimization Score

The end of January saw Google releasing a set of best practices for Google Ads users to help improve their optimization score. Optimization score refers to the metric used to tell how well a Google Ads campaign is optimized. It was introduced in August of last year. Scores range from 0 to 100% where 100%...
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Common Onsite SEO Mistakes

CMS providers like WordPress are well optimized for SEO out of the box, but it is not perfect. In fact there are many onsite SEO mistakes that users make especially in WordPress. The bottom line is that you are responsible for a well-optimized website. if you’re not following SEO fundamentals any plugins and widgets you...
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