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Internet Marketing

Instagram Captions That Drive Engagement

Social media was originally used by people to connect or establish a network with their old friends. It also served as a communication tool between people or a group of people. Nowadays, social media is more than just a sharing platform. It has become a way to raise awareness for a business or a cause....
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Tips For Improving Instagram Strategy For Better ROI

We all know that no online marketing strategy is complete without Instagram. This platform has 800 million users and 500 million profiles are active on a daily basis. What’s more, 70% of IG hashtags are branded. This means that if you’re not on Instagram yet, you should sign up right now. This could also mean...
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email_marketing

6 Reasons Why You Should Build An Email List

Do you think email lists are outdated? Are you considering building one but you have some doubts as to their usefulness? Many businessmen and bloggers have doubts where email lists are concerned. This is usually because they don’t realize the importance of building one when they’re just starting out. However, they usually change their minds...
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Learn Secrets To Outranking Your Competitors

Let’s face it, the internet is so full of ecommerce stores, bloggers, influencers and what not that it’s getting harder to attract your target market’s attention. There are simply too many competitors and standing out is even more important nowadays. Competitive analysis is a critical part of a business marketing plan. Competitor analysis will  not...
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Rising Social Media Platforms You Should Try

Marketers are already familiar with the Big 3 social media platforms: Facebook, Twitter and Instagram. Marketers love them because they provide an easy way of promoting and sharing products and services. However, new social media platforms are created all the time. While they don’t have the same popularity as the Big 3, a handful of...
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email-marketing

How To get More Sales With Email Marketing

Are your email campaigns not delivering what you were hoping for? Are you wondering where you went wrong with your marketing campaign? If you’re scratching your head wondering where it went south, you’re in the right place because we have some of the most relevant and actionable email marketing tips you can apply in order...
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social-media-marketing

Secrets To Make Your Social Media Content Look Amazing

Whether you’re posting on Facebook, Instagram, Twitter or LinkedIn, the content you share on social media can make or break how readers perceive you. This is why you need to be careful when it comes to the kind of content you share online. If you don’t have a system for choosing content, you’re in the...
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email_marketing

Email Marketing Tools To Try Before Buying

In its broadest sense, email marketing can refer to an email sent to a current or potential customer. This is usually a commercial message that aims to convert web visitors into clients or one-time customers into loyal ones. In today’s world of videos, instant chat services, social media and infographics, many seem to think that...
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twitter-follow

Learn About Influencer Marketing And How To Use It

Many marketers agree that it is getting harder to get audience attention. One of the reasons for this is simply because there are too many ads. We are overexposed to them making it hard for many small businesses to break through. Many companies are getting dismissed on first sight because many viewers have become desensitized...
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social-media-marketing

Social Media Marketing Tips For Better ROI

A successful marketing strategy can help your business grow. Social media is one of the best marketing tools for businesses because it helps to solidify branding, create quality leads and deliver sales. However, social media can be time consuming. This is especially true if you don’t have a sound social media marketing strategy. Businesses who...
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seo-expensive

Best Ways To Increase Traffic Organically

Traffic is very important to a website. Blogs and ecommerce sites all need traffic to survive. Sites without traffic find it hard to be competitive in a world that has over 1 billion websites. So what do you do to increase traffic? Here are some SEO tips to increase organic traffic. Optimize For Readers Many...
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UX Designer

How To Be Mobile Friendly

Have you noticed that more and more people are using their phones to surf the web? They use their phones not only to check social network and browse but also to do their shopping or to use apps. This is probably because mobile phones are more portable compared to other handheld devices and internet data...
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Laptop

Tips To Help You Write A Compelling Copy

Businesses regardless of products rely on words. It’s not only a primary mode of communication but it is also an effective marketing tool. You need words to convince people to buy your product or service. This is why copywriting is important. Copies should not be pushy but still find a way to market your brand....
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twitter-birds-flight

Reasons Why People Don’t Follow You On Twitter

Social media can help make businesses grow and prosper. It’s a good way to connect and engage customers. Social media platforms like Twitter also give business an opportunity to broadcast information in a cost-effective and efficient manner. Businesses follow other businesses and also ask others to follow them back. However, you might feel that some...
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social-media-marketing

Social Media Mistakes That Can Ruin Your Reputation

Social media can be an amazing tool for businesses especially if it is used correctly. However, there could be serious consequences for a business’ reputation if misused. Like other business tools, social media is a double-edged sword. Its effectiveness depends on how it is used. One of the best ways to use social media the...
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Social Media Sphere

Types Of Content To Stop Posting On Social Media

The thing about social media is that it’s easy to undo months of hard work in seconds. This is because when you post bad content on social media, it overshadows all the effort into building your online presence and brand. Here are different types of post you should never put up on social media to...
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seo-expensive

SEO Or PPC: To Optimize Or Pay For Traffic?

Let’s say you have an idea where you have a software that can suggest the perfect make-up for your mood or the type of event you’re attending and you’re excited to share it with the world. Unfortunately, you don’t have a clue how to share this marvellous idea to as many targeted users as possible....
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mobile-shopping

Tips To Boost Ecommerce Sales With Instagram

Did you know that Instagram has 500 million active users daily and over 4.2 billion posts every day? Instagram is a great tool for creating buzz for your products online. If you want to convert browsers into shoppers, Instagram can help grow sales for your business. Here are some tips on how you can leverage...
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How To Optimize Conversion Rates For PPC

Conversion rate optimization (CRO) is the process of optimizing your sponsored search ads, landing pages, and overall website design to raise your conversion rate. This means that the goal of CRO is to get a large percentage of your visitors to convert or complete your desired action. CRO is gaining popularity because it’s a good...
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content

How Social Media Boosts SEO

For many businesses that are new to the internet, there is the misconception that SEO (search engine optimization) and social media are two different entities with their own separate goals. This is not true because SEO and social media work together to create value and provide relevance for your audience. A good digital marketing strategy...
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