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Internet Marketing

Link Building Strategies For Bloggers

Link building is still important for SEO and is still important for ranking organically. This means that if you want to rank high, you need more backlinks. Even if you use the best keyword, it would still be hard to rank high if you have no links. Search engines like Google use backlinks and other...
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Common Mistakes In Automated PPC Bidding

Automated PPC bidding can be very convenient for internet marketers. There are some people who find success in this type of SEO and marketing approach while others feel underwhelmed. If you find yourself in the latter group, you might be committing some mistakes in your strategy. Here are possible mistakes you’re probably guilty of doing....
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Benefits of Social Media For Businesses

According to research, there are over 3 billion people on social media around the world. In case you’re wondering how this can benefit your business, you’re on the right page because Sherpa Marketing found out that more people follow brands on social media than celebrities. In Instagram for example, 80% of people follow at least...
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Is SEO Really Important For E-Commerce?

Opening an online shop is a great way to compliment your brick and mortar business. Not only is this shop open 24/7, it is also accessible to people around the world. However, we all know that setting up shop is just the first step. You need a solid strategy that will bring traffic to your...
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Phrases To Avoid In Email Marketing Campaigns

We all know that there is no book that can tell you how to successfully run an email campaign. Successful campaigns are a result of trial and error; so to understand it and to leverage it properly, you need to practice and learn from results. However, there are a lot of techniques that can boost...
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Social Media Not Just For Friendships Anymore

How Social Media Affects SEO

SEO or search engine optimization is not just about keywords and ranking. It is also about off-site methods that can affect your visibility which includes social media. In the early days, social media websites like Facebook and Twitter was about connecting with other people in the sense that it was primarily a communication tool. Today,...
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Keyword Mistakes You’re Probably Guilty Of

The keywords you target for your SEO campaign are crucial for your ranking success. After all, the keywords you target are responsible for the type of traffic you will be receiving. This means that the right keywords have a better chance of being clicked compared to the wrong ones. Despite this, people are still making...
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Tips For Better Mobile SEO

According to a study commissioned by Google, the average consumer spends 15 hours per week searching on their mobile phones. The study also discovered that smartphone users tend to start researching a product through a search engine rather than going directly to a website. Furthermore, 93% of mobile users that use their phones for research...
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Google’s Recent Update & SEO

Not many of us noticed but Google recently rolled out a “Broad Spectrum Algorithm Update.” Tweets about the update were first seen around August 1 but weren’t descriptive enough to state what was changed. However, it is clear that Google values end user experience and the latest update seems to be affecting organic and local...
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The Best Places To Promote Your Website Online

Thanks to site builders, creating and launching a website has become very easy. You don’t need coding or programming skills anymore, all you need is an easy to use website editor and time and you’re ready to begin. While creating a website is easy, increasing traffic is another different ballgame. One of the best ways...
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