How Web Design Can Improve Your SEO Ranking

SEO and web design

A search-engine-friendly website is designed and built to meet search engine requirements. The goal of having an SEO-friendly website is to ensure that search engines such as Google, Bing and Yahoo can efficiently crawl, interpret, and benchmark all of the website’s pages. A proper and well-rounded online marketing campaign should contain a comprehensive SEO strategy at its core. The vast majority of those who use Google search will never go further than page 2. This is why many webmasters adjust their search engine algorithms in order to optimize their websites. 

How Web Design Can Improve Your SEO Ranking

We will tackle the importance of integrating a good web design into your website.

Visual Design

Your web design indeed affects SEO rankings. A good visual for your website is not just pleasing to the eyes but it draws a prospect in. Most users will leave a site if they don’t like the design. A good web design will achieve a credible and professional-looking site that once a visitor lands on your homepage, they can literally get hooked in an instant. Use your brand color so it will be easier for them to remember your site and brand. You can match the fonts, colors, and images to create an aesthetically eye-pleasing yet professional-looking site. Good UX design improves conversion rates, which Google prioritizes. 

Page Speed

Small details are essential in building a website, so paying attention to even small details is vital. Nobody likes to wait for a page to load, so you can imagine how frustrating it is for the consumer to have to wait. To keep your website running fast and efficiently, you need to get on the right track with your optimization efforts. This will then be verified by your long-term patience and favorable impression in your brand. 

Google Index

If Google doesn’t index your site, all your hard work for your website will just vanish into thin air. This is one thing that most web designers consider. They balance everything—they both prioritize users and search engine crawlers to make sure that it will work just as they need to see in the results. If one has made a mistake in choosing an appropriate web design for your site, it will damage your SEO ranking and it will be difficult for Google to index your site.


Your site should be simple and easy to navigate. Remember that your goal is to attract and generate prospects and sales. You need to make your website clear and easy to understand so your visitor can smoothly make a transaction within your site. Make the menu and another interface visible by using appropriate colors and fonts. Don’t use cursive and some stylish fonts, although it is beautiful to look at, it is not helpful to some. The menu should also be readable and visible. The main goal here is to avoid complicated tabs and just make it a more user-friendly interface.

Images and Content

Web designs usually focus on visual layout and the main goal is to achieve a credible site that can hook customer’s trust. Your content and image placed on your website are important. Use high-quality yet not-so-hard images that can slow down your pages. You must upload images with value and content that are readable. It is not ideal to write up a product description with complicated terms. Keep in mind the use of relevant keywords for it helps in optimizing your content. A meta description placed on your images helps in indexing your images. 


Overall, web design helps in ranking your site above all your competitors. It boosts your SEO both on and off-page. A poor quality web design does not contribute to the optimization and may lower down your rank. Integrate web design and SEO all together so you can achieve a responsive site, which will then lead to a successful online business. 

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