Guidelines for Ecommerce Website Design

Ecommerce website has a unique character of its own. So it has to be designed in such a way that will accomplish the task of online purchase. While designing an Ecommerce website, a web designer has to keep in mind a number of online selling principles. In this article, we will discuss a few major design aspects that we should have in an Ecommerce website.

Most of you might be wondering now why Ecommerce website design is considered different from other website design. In the first place, this kind of websites have to well organized, attractive and also make use of right kind of colors which fits the spirit of the website. While designing, it is always suggested that a designer should take a close look at the popular Ecommerce websites to have better ideas.


While designing, the selling principles that a web designer has to follow are plenty. Some of the most important ones are:

  • The user should be given a pleasant experience at the time of online shopping.
  • It should be always kept in mind that enough information is provided on the one who owns the website and the reason they should be trusted.
  • The website should be easy to use. If it is not so, there are high chances of visitor going to the competitor website.

So if you are planning to design an ecommerce website, you must ensure that you have right tools, features and a good design. In this case, an efficient web designer can help you in designing a perfect website by designing a pay system, shopping carts and other quintessential requirements of such websites. Though an ecommerce website, customers find it easy to find cheaper products and purchase them online. Since you will find ecommerce stores open all around the clock giving the customers various ways for comparing prices, buying products or services it should be ensured that these sites should be designed by a professional designer. One thing should be made sure that customers get easy shopping solutions online.

While designing a ecommerce website, a professional designer employs certain techniques that are never considered for designing non ecommerce websites. These sites have various personalization technologies. These technologies are incorporated for establishing the best selection of services or products to the customers. In the recent time, advanced ecommerce websites mostly make use of personalization technologies. It is also important to have a layout in these websites. An ecommerce website should be eye-catching, attractive and striking. In addition to that, it should also be search engine friendly to get a good ranking in the top search engines.

The main idea behind an ecommerce website is not only drawing potential customers and visitors to a particular website but keeping them engaged.  They should visit a website to browse shop and finally purchase products. The best way to do this is by offering visual, dynamic stimulating representations of products and services featured in the website. Click here to know more on web designing.

About Author:

Maria Thomson is a freelance designer by profession. She loves to research about web designing and the new techniques for designing a website.
By: Kevin Maddox

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