eBay’s Magento to Shut Down Go Small Business Product

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eBay’s Magento to Shut Down Go Small Business Product

eBay’s e-commerce software business Magento is killing off its Go product aimed at small-business owners and has inked a deal to move those customers over to competitor Bigcommerce’s service, a source familiar with the deal told Re/code. eBay is also shutting down its ProStores e-commerce software offering, according to this source, a service that targeted similar sized businesses as Go.

eBay spokeswoman Amanda Miller declined to comment. A Bigcommerce spokeswoman didn’t immediately respond to a request for comment.

Magento, which eBay acquired three years ago, has been offering three tiers of software products to power e-commerce sites. Two of them targeted mid-size and large brands and retailers, while Go was aimed at small businesses.

But according to several sources, Go never gained traction against competitors that included Bigcommerce and Shopify. In March, Magento cut dozens of employees in a move the company said was aimed at realigning the business to “focus more deeply” on its two products aimed at bigger businesses. It wouldn’t say at the time what that meant for its Go offering.

It is an unfortunate move for small retailers, especially those using magento go product. 

Being a provider of magento solutions using their Community Edition and Enterprise products we can also assist business to get setup with web stores online.


Please contact us if you need help moving from magento go or other magento solutions.

Curated from recode.net

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