The internet is very different from what it was 20 years ago. Nowadays, we have become more dependent on this technology and use it for almost everything in our lives. We use it not only to connect with friends and family around the world, we also use it for shopping or to do our jobs. Aside from this, mobile phones have changed how we shop and do business.
However, the internet is also becoming more competitive. There are simply too many blogs and ecommerce store who are vying for reader’s and buyer’s attention. Digital marketing trends are also ever shifting. So how do you get ahead and not get lost in the shuffle?
In this blog we will talk about digital marketing trends that are making it easier for marketers to stay ahead of the competition.
Paid Voice Search
Voice search has been going up recently. This is because more and more people are using their mobile phones to browse the web. Most searches happen when users are looking to purchase a product or service. Since mobile phones have limited screen sizes, typing can be cumbersome especially when you’re on your mobile phone.
Paid voice search is gaining popularity because you don’t need to type. Just press the microphone button on your phone or use the smart assistant (Alexa, Google Assistant, Siri) and you will be shown the top results. This is why you need to invest in voice search too.
Optimize your marketing strategy for voice search. To do this, you need to understand how users search for information. Question words are very popular in queries. Searchers usually use words like how, when, who, where, when and most of all; why. Adding these words in your content can put you in the spotlight.
Long-tail keywords are also used a lot in voice search. People who use voice search tend to speak naturally. This is why voice searches are more specific. For example, instead of searching for “restaurant in Sydney” they would ask “where is a good pizza restaurant in Sydney?”.
Content is still king but is quickly being outpaced by interactive content. This is because there is simply too much content online. Readers are now becoming more demanding and want content that is relevant, engaging and accessible no matter what device they use.
Good examples of interactive content include quizzes, surveys and social games. Investing time and money on incorporating interactive formats to your digital marketing strategy can have tremendous payoffs. So make sure to supplement your content with infographics, white papers, case studies and ebooks.
Nowdays, readers have very short attention span. If you can’t keep their attention for 8 seconds, you’re going to lose them to the competition. So planning and implementing an interactive content strategy can help you retain and attract customers.
TikTok is not new but has slowly encased itself in the teen and tween market. TikTok is easy to use. You just use the app to create a short video and then upload and share on social media platforms.
You’re missing out on a lot if you’re not on TikTok because as of this writing there is an estimated 500 million active users worldwide and 66% of users are under 30 years old and 40% of them are between 25 and 30. The reach of this app is enormous.
TikTok launched a bidding ad feature and currently only has the in-feed video ad. They allow you to target ads based on age, gender and geographic location. This means TikTok has a massive potential especially if your target market is within the range of their majority users. This means that if you are targeting teenagers and the college demographics, being and advertising on TikTok can improve visibility and traffic.
Keeping up with the never-ending changes in digital marketing can be daunting. Things change almost instantly and what’s in yesterday might be out tomorrow. However, staying up to date and developing a sound digital marketing strategy can help you adapt to the shifting online environment while staying ahead of your competitors.