Traffic is very important to a website. Blogs and ecommerce sites all need traffic to survive. Sites without traffic find it hard to be competitive in a world that has over 1 billion websites.
So what do you do to increase traffic? Here are some SEO tips to increase organic traffic.
Optimize For Readers
Many content writers tend to forget that people read their blogs and visit their ecommerce sites while search engines merely crawl it. This is problem because people need relevant information. They need quality original content that resonates with their readers.
Writing for people and not search engines is a good way to increase traffic organically because you are tapping into the main issues of you readers.
Did you know that every time you publish a blog, search engines crawl it to check out what’s new? R This means a new page of your site is being indexed by search engines. Blogs are also a good way for you to create a catalogue of user-optimized content centred on your niche market.
However, the blogosphere is a reciprocal world. This means you also have to read, comment and link to other blogs to attract more audience.
Use Long-Tail Keywords
Don’t just go with the most popular keyword for your market. Use keywords that are more specific to your niche. Google and other search engines can search for your website or blog as a destination for your keywords. This will boost your content search rankings and help make it easier for your customers to find you.
Keep in mind that ranking search engines like Google means having to own a sphere of influence on the web and targeting specific long tailed keywords can increase organic traffic.
Create Quality Content Consistently
Try to update your blog or publish something regularly. However, content should always be high quality. The more quality content such as leadership articles and blog post on your website, the more opportunities for traffic to come your way.
Use Internal Links
Once you have a catalogue of good quality content, you can use this to link in blogs to your website to guide users to more relevant content. This helps to keep visitors in your website which helps to boost rankings.
However, don’t use internal links too much because it can look like spam.
Encourage Incoming Links
Keep in mind that the blogosphere is reciprocal and Google prioritizes websites that have incoming links from authoritative sites. The more incoming links from authoritative sites you have, the higher the rank because you look credible in the eyes of search engines.
Use Social Media
Don’t be afraid to blow your own trumpet. Link content of your website or personal blog to social network sites like Facebook, Twitter, LinkedIn, etc. Just remember not to spam.
In this connection, building a strong presence in social media is also important. Facebook, Twitter, LinkedIn and other social media sites can help get your website’s name out there.
A Sydney SEO Specialist can help increase organically. Accessing their SEO strategies can help you stay competitive by making it easier for customers to find you.