People who have built mobile apps know that they face a tough competition. There are simply so many apps out there so you need to stand out and get noticed. One of the best ways of doing so is by having a sound marketing strategy.
Here are some of the best strategies to help you stay ahead of the competition.
Target Market Research
Before launching your mobile app, you need to define your target market. Reaching out to everyone is pointless because not everybody will need your app. Choose a group of consumers where your product is aimed and create their profile. Find out their demographics, lifestyle, habits and other information. It is better to target a large number of people compared to targeting all people.
You also want to know about other people in the space. Knowing about your competitor will help you communicate better with your target audience, improve your process and distinguish yourself from your competitor. Getting to know their advantage can help you improve on them.
Create Landing Pages That Sell
A creative mobile landing page can help your app sell faster. Make sure that your mobile app landing page has the app name, features, clear call to action and promo video.
Make your app visible in the app store too. Make the title readable and make sure to point out what your app solves in the description. The icon for your app should reflect the essence and design. Also include screenshots to show features and important functions.
Create Viral Video
Humans love visual content which is why we love looking at videos. Creating a video for YouTube can be a very powerful tool to spread your word about your product. One of the most effective ways to market your app is by creating a viral video.
When creating a video keep it short and focus only on your app’s best features while providing a strong call to action. Mute your video and if you can understand what it’s about, it’s well made. This is a good way to check your video.
Start A Blog
A blog is a good way to tell your audience about the development process. It is also a good medium for creating interest around your product and helps boost your searchability. Research relevant keywords and create quality content. Don’t forget to link to influencers to improve your blog’s search rankings.
Use Social Media Networks
Using social media can help you reach your target audience. It can also be used to access data about user’s preferences, interest, hobbies and other information. This data can be used to target advertisement specifically for these users.
For instance Facebook Ads can be customized accurately so that it can target audience that really need your app.
When dealing with an app, fine-tuning marketing is very important mainly due to competition. So always keep in mind your users and their feelings about your app. You’re building an app that is useful to them so their feedback is very important.