A website is very important for small businesses. It can help a new business build credibility and name recognition. Your goal here is to make a good first impression. The first impression you make on your web visitors will determine whether they will explore your site further and learn more about your business. Creating a responsive website, however, is not an easy task. You need to consider a number of factors including web design, speed, search engine optimization, and creating relevant content. One of the most important aspects of a good website is its User Interface and User Experience (UI /UX) design.
In this blog post, you’ll learn six tips to improve your website’s user experience.
1. Improve the Speed of your Website
According to Google, the optimal loading speed of a website is under two seconds. Most of the top-rated websites load in three seconds on average. Most users abandon pages that take longer than three seconds to load. It should be the reason you need to improve your site’s performance to generate more visitors on your site. Google says that speeding up a website is important for all users, not just website owners. A fast loading website leads to happier users while visitors spend less time on websites that respond slowly. You can improve it with good SEO practices.
2. Build Customer Satisfaction
UX design improves customer satisfaction by enhancing your website design. Be proactive and learn what your customers really want, not based on your assumptions. Take time to research what they want. Most users want a good online presence where they can instantly raise their questions, therefore it is ideal to build a live chat on your website. It is an option but this will help you to manage customer service from your site. Another thing is by asking for feedback that will help to improve your page.
3. Implement Navigation Controls
A good user interface has input controls such as toggles, buttons, and checkboxes. Navigation controls such as a search box and icons and call-to-action features must also be present on your site. You can drive more traffic and leads to your website by taking the proper approach to navigation and menu on your page. It’s important to remember that it’s better to keep things simple than to add more animation effects. Keeping things as basic will make it easier for your visitors to navigate your site.
4. Design a Good Layout
Using good-quality graphics is a good way to make your website better. Your goal here is to attract and impress your visitors by developing an ideal layout that fits your brand. Focus on creating an eye-pleasing style of a site. You can apply the color of your brand, and use high-quality images. This will help your website enhance the overall look of your web page.
An organised layout with a clear call to action on each page will help you to gain an average time spent on your site. Take note that a good and simple layout performs better. It will help you achieve your main goal which is to get the attention of your users.
5. Apply White Space
White space is sometimes misunderstood as a waste of space, but it plays an important role in web design. This empty space is created by the gaps between content, buttons, and widgets on the website. White space between paragraphs and images provides balance and harmony to the overall design. It can be used to draw attention to a call to action. It is easier to make the brand design more effective when you use the right white space for your pages.
6. Build a Responsive Website
The goal of a responsive web design is to make your site look good on any device. A mobile-friendly web design can automatically adapt to different screen sizes. By using HTML and CSS, a website’s screen size can be automatically adjusted to make it look its best to users. Complicated websites are confusing on screen, but on a small screen, they make it much more difficult for users to browse your website. This is important to a small business since a lot of users browse from their mobile phones.
Your website can be compared to your salesperson. It represents the name of your brand, its goal, and objective, the products, and services you offered. It is important that your website is presentable and appealing to your visitor so you can have a chance of getting a higher conversion rate on your leads. A good web design is your company’s first marketing strategy to attract potential customers. Improve user interface that’s easy to navigate and prioritise user experience for all your website visitors.
Contact our experts today at Creativ Digital to elevate your UX design today!