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Digital Strategy Template

A web strategy or digital strategy is an essential asset for any organisation. Use this free tool to guide your web marketing and digital marketing activity.

What is it?

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The Web Strategy Planning Template could also be called a Digital Strategy Planning Template. It’s a tool that helps you make the most of the web. It will help you define your buyers, what digital marketing tactics to use and the best way to communicate online.

New Rules of Marketing & PR It is endorsed by and co-created with international speaker David Meerman Scott and featured on p154 of his bestselling book ‘The New Rules of Marketing & PR‘.

How to fill in your Web Strategy Planning Template

Download it, then sit down with your team & work through the Web Strategy Planning Template with your e-book as your guide!

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If you find it useful, please feel free to blog about it, tweet it, link to it and share it with the world!


  • If you’re looking for a guide on how to approach online communications, there is no better tool than Bluewire Media’s Web Strategy Planning Template. It’s straight forward and comprehensive making it a really useful tool that cuts through the huge amounts of information you would otherwise need to sift through. Great stuff!

    Belinda Whaley
    General Manager, BlandsLaw
  • I think Bluewire Media have created a great tool that supports the development and implementation of online communications. It’s free, easy to use and definitely worth checking out. The fact that this web strategy template has been co-developed with David Meerman Scott (a leader in real-time marketing) should be testament enough.

    Martin Nilsson
    Marketing Manager, TAFE Sydney Institute
  • Having worked with Bluewire and being a fan of David Meerman Scott, I was extremely interested in this strategy planning template. It helps anyone easily distill down to the basics they need to do to launch an effective online strategy; no mess, no guessing.

    Community Manager, Ninefold
  • If a strategy is like a road map – then this is a great tool to help you navigate your way online. The template steps you through all the key questions in developing your online marketing strategy – from describing your buyer, your company’s personality which refines your tone and messages, to the keywords your buyers are typing into Google. Concise yet comprehensive .. I highly recommend it! A great strategic tool. Thanks guys!

    Karen Sparkes
    Director, Marketing Is Us
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