Let’s face it, the internet is so full of ecommerce stores, bloggers, influencers and what not that it’s getting harder to attract your target market’s attention. There are simply too many competitors and standing out is even more important nowadays. Competitive analysis is a critical part of a business marketing plan. Competitor analysis will  not...Read More

Traffic is very important to a website. Blogs and ecommerce sites all need traffic to survive. Sites without traffic find it hard to be competitive in a world that has over 1 billion websites. So what do you do to increase traffic? Here are some SEO tips to increase organic traffic. Optimize For Readers Many...Read More

Have you noticed that more and more people are using their phones to surf the web? They use their phones not only to check social network and browse but also to do their shopping or to use apps. This is probably because mobile phones are more portable compared to other handheld devices and internet data...Read More

Businesses regardless of products rely on words. It’s not only a primary mode of communication but it is also an effective marketing tool. You need words to convince people to buy your product or service. This is why copywriting is important. Copies should not be pushy but still find a way to market your brand....Read More

Let’s say you have an idea where you have a software that can suggest the perfect make-up for your mood or the type of event you’re attending and you’re excited to share it with the world. Unfortunately, you don’t have a clue how to share this marvellous idea to as many targeted users as possible....Read More

For many businesses that are new to the internet, there is the misconception that SEO (search engine optimization) and social media are two different entities with their own separate goals. This is not true because SEO and social media work together to create value and provide relevance for your audience. A good digital marketing strategy...Read More

Good design is important because it boosts user experience. When a website’s design is good, it makes users spend more time and when it’s not it leaves them frustrated. However, a beautifully made website is useless if it can’t be found on Google. This is why SEO is important. It increases your SERPs which drives...Read More

People who have been around the internet for a long time know that many trends have come and gone. What’s industry standard today can become outdated and ineffective next week.  As industry standards change, we cannot simply stay dormant. Bloggers, companies and Instagrammers need flexibility and the ability to accept change in order to survive....Read More

SEO or search engine optimization has evolved tremendously over the last years. It is a marketing technique used by website owners to increase traffic to their pages by making sure they are visible in search engines when users search for a related query to their niche. Once there is a significant traffic coming to their...Read More

SEO or search engine optimization is important for generating traffic for your website and boosting conversion rates. This is the reason why many companies have SEO strategies. But is it the right strategy? Many businesses just go with the flow when it comes to SEO. They also tend to copy their competitors’ strategy and follow...Read More

Link building is still one of the best ways to increase visibility and authority for search engines. In fact according to Search Engine Land, backlinks remain one of the top ranking factors. However, search engines are also becoming stricter when it comes to spammy SEO tactics. The old strategy of stuffing backlinks doesn’t work anymore....Read More

CMS providers like WordPress are well optimized for SEO out of the box, but it is not perfect. In fact there are many onsite SEO mistakes that users make especially in WordPress. The bottom line is that you are responsible for a well-optimized website. if you’re not following SEO fundamentals any plugins and widgets you...Read More

During the early days of SEO, web directories were the bomb. In the early days Google algorithm was easy to play so if your site was listed on a ton of web directories, your chances of ranking high was guaranteed. The number of directory links you had influenced how well your site ranked on Google....Read More

Link building is still important for SEO and is still important for ranking organically. This means that if you want to rank high, you need more backlinks. Even if you use the best keyword, it would still be hard to rank high if you have no links. Search engines like Google use backlinks and other...Read More

Opening an online shop is a great way to compliment your brick and mortar business. Not only is this shop open 24/7, it is also accessible to people around the world. However, we all know that setting up shop is just the first step. You need a solid strategy that will bring traffic to your...Read More

According to a study commissioned by Google, the average consumer spends 15 hours per week searching on their mobile phones. The study also discovered that smartphone users tend to start researching a product through a search engine rather than going directly to a website. Furthermore, 93% of mobile users that use their phones for research...Read More

Not many of us noticed but Google recently rolled out a “Broad Spectrum Algorithm Update.” Tweets about the update were first seen around August 1 but weren’t descriptive enough to state what was changed. However, it is clear that Google values end user experience and the latest update seems to be affecting organic and local...Read More

Thanks to site builders, creating and launching a website has become very easy. You don’t need coding or programming skills anymore, all you need is an easy to use website editor and time and you’re ready to begin. While creating a website is easy, increasing traffic is another different ballgame. One of the best ways...Read More

When it comes to making your business even more successful, then you must measure your SEO performance on its website. But I’m sure many of you are wondering: How does that work? With the many types of tools and strategies to follow, it may be confusing for the first-timer who has no idea where to...Read More

According to statistics, when a website is at the top of a search engine’s result, the chances of it getting clicked is at 33%. So even if your website is on the first page, you still miss a lot of potential traffic. If you are wondering why you only place second, third, or fourth on search...Read More