For as long as there are search engines, there will be SEO. But as we all know by now, SEO is constantly evolving. Techniques that were “trendy” years ago will not be as useful today simply because the way people search is always changing. SEO today is all about understanding the searcher. This trend will...Read More
How Link Outreach Will Help Your Website Build Authority Is domain authority (DA) a worthwhile metric or a meaningless waste of time? The answer to this depends entirely on which SEO you’re talking to. Some swear by DA while others consider it a pointless vanity metric. The confusion perhaps arises because domain authority is not...Read More
SEO or search engine optimization has always been important for websites and businesses. This is not only one of the best ways to get organic traffic; it is also one of the best ways to generate leads and sales. The problem with SEO is that it is a long-term strategy and many of its methodologies...Read More
The Corona Virus Disease (Covid-19) pandemic has impacted all industries and businesses around the world. What started as a “pneumonia-like” disease in Wuhan China has become a global plague that has infected almost 2 million people and killed over 120,000. Businesses around the world are closing their doors and governments are imposing nationwide lockdowns to...Read More
SEO is always changing but still remains as one of the top ways to rank high on search engines especially Google. While always changing, SEO is important if you want to get traffic. Over-time a well optimized website gets more traffic which translates to more leads and sales. If your website does not have SEO,...Read More
It’s now 2020 and as the New Year starts so do thousands of business around the world. This means that competition in the internet is tougher than ever. How do you get traffic to your website and get people to buy from you? These are just some of the questions plaguing ecommerce store owners this...Read More
Many businesses know that SEO is important because it helps with their searchability and visibility. But is this the only thing that SEO can offer businesses? Business owners know the importance of social media presence and influencers, so is SEO still important in today’s internet? Here are reasons why SEO should be prioritized by ecommerce...Read More
Let’s face it, the internet is so full of ecommerce stores, bloggers, influencers and what not that it’s getting harder to attract your target market’s attention. There are simply too many competitors and standing out is even more important nowadays. Competitive analysis is a critical part of a business marketing plan. Competitor analysis will not...Read More
Traffic is very important to a website. Blogs and ecommerce sites all need traffic to survive. Sites without traffic find it hard to be competitive in a world that has over 1 billion websites. So what do you do to increase traffic? Here are some SEO tips to increase organic traffic. Optimize For Readers Many...Read More
Have you noticed that more and more people are using their phones to surf the web? They use their phones not only to check social network and browse but also to do their shopping or to use apps. This is probably because mobile phones are more portable compared to other handheld devices and internet data...Read More
Businesses regardless of products rely on words. It’s not only a primary mode of communication but it is also an effective marketing tool. You need words to convince people to buy your product or service. This is why copywriting is important. Copies should not be pushy but still find a way to market your brand....Read More
Let’s say you have an idea where you have a software that can suggest the perfect make-up for your mood or the type of event you’re attending and you’re excited to share it with the world. Unfortunately, you don’t have a clue how to share this marvellous idea to as many targeted users as possible....Read More
For many businesses that are new to the internet, there is the misconception that SEO (search engine optimization) and social media are two different entities with their own separate goals. This is not true because SEO and social media work together to create value and provide relevance for your audience. A good digital marketing strategy...Read More
Good design is important because it boosts user experience. When a website’s design is good, it makes users spend more time and when it’s not it leaves them frustrated. However, a beautifully made website is useless if it can’t be found on Google. This is why SEO is important. It increases your SERPs which drives...Read More
People who have been around the internet for a long time know that many trends have come and gone. What’s industry standard today can become outdated and ineffective next week. As industry standards change, we cannot simply stay dormant. Bloggers, companies and Instagrammers need flexibility and the ability to accept change in order to survive....Read More
SEO or search engine optimization has evolved tremendously over the last years. It is a marketing technique used by website owners to increase traffic to their pages by making sure they are visible in search engines when users search for a related query to their niche. Once there is a significant traffic coming to their...Read More
SEO or search engine optimization is important for generating traffic for your website and boosting conversion rates. This is the reason why many companies have SEO strategies. But is it the right strategy? Many businesses just go with the flow when it comes to SEO. They also tend to copy their competitors’ strategy and follow...Read More
Link building is still one of the best ways to increase visibility and authority for search engines. In fact according to Search Engine Land, backlinks remain one of the top ranking factors. However, search engines are also becoming stricter when it comes to spammy SEO tactics. The old strategy of stuffing backlinks doesn’t work anymore....Read More
CMS providers like WordPress are well optimized for SEO out of the box, but it is not perfect. In fact there are many onsite SEO mistakes that users make especially in WordPress. The bottom line is that you are responsible for a well-optimized website. if you’re not following SEO fundamentals any plugins and widgets you...Read More
During the early days of SEO, web directories were the bomb. In the early days Google algorithm was easy to play so if your site was listed on a ton of web directories, your chances of ranking high was guaranteed. The number of directory links you had influenced how well your site ranked on Google....Read More
