People, especially site developers, are aware of the value of search engine optimization practices. It is an important tool and practice that drives their websites to the top of the results pages of search engines and generates their all-important leads which result in profitable customers consequently coming to use. However, just like all the things...Read More

SEO or Search Engine Optimization is a way of increasing a website’s search rankings, making a website easily searchable in the process. One of the many ways to increase a website’s ranking is by containing words or phrases a person will type in search engines. The more searchable a website gets, the more profitable it...Read More

Content marketing proves to be a valuable area on which businesses can bank on to not only to improve their rankings, but also contribute to increasing their foot traffic and conversion rates. Combine quality content marketing with an effective SEO strategy and you can expect your website to gain authority within your niche. However, some...Read More

The concept of voice search optimisation has been gaining more traction recently, especially after Google’s very own John Mueller provided suggestions on what works for Voice Search during a Webmaster Central Hangout. While it’s not exactly what we’d call the future of SEO, voice search has become even more prominent due to the increased use...Read More

We may be two months already in the new year but it’s never too late to start updating your site to keep it relevant this 2018. Updating your site becomes even more important, especially if you haven’t done any major changes and improvements during the past year–or years. Not only has web design evolved, but...Read More

While content remains king in the world of SEO, Google has become much smarter in measuring its relevance. This makes content creation an even bigger challenge, especially since it’s not just about infiltrating what you wrote with keywords from the title to the H1 tag and so on. In order to make it the very...Read More

Gone are the days when desktop traffic is viewed as the priority. Mobile browsing has long surpassed desktop browsing years ago and Google is on the move to making adjustments in how sites are ranked. Lo and behold, 2018 is the year that Google is making it official by launching a mobile-first index algorithm, ultimately...Read More

Starting a business can be quite daunting for a lot of reasons. One being the proper allocation of capital and where to invest your limited resources into. In today’s digital landscape, SEO has become an integral part of growing one’s business online. You simply cannot do without it if you want your business to be...Read More

Starting a business can be quite daunting. Growing it is even more overwhelming and requires grit, drive, and a dash of creativity. One effective way of building your brand is by creating content that will inform, entertain, and engage your target audience. Remember that in this day and age, content remains king. And knowing how...Read More

With every new year comes a new set of trends and tasks that you have to check off your list to make sure that your site stays on top this 2018. Good news is, we’re not talking about trends you’ve never even heard of. A lot of what’s likely to get big in 2018 is...Read More