PPC Advertising

Conversion rate optimization (CRO) is the process of optimizing your sponsored search ads, landing pages, and overall website design to raise your conversion rate. This means that the goal of CRO is to get a large percentage of your visitors to convert or complete your desired action. CRO is gaining popularity because it’s a good...
Read More
Facebook is one of the most popular social media networks in the world. It has also become one of the most popular marketing tools for businesses. However, social media has also become a competitive space for businesses and brands. This is one of the reasons why businesses have turned to PPC advertising to reach their...
Read More
Automated PPC bidding can be very convenient for internet marketers. There are some people who find success in this type of SEO and marketing approach while others feel underwhelmed. If you find yourself in the latter group, you might be committing some mistakes in your strategy. Here are possible mistakes you’re probably guilty of doing....
Read More
The keywords you target for your SEO campaign are crucial for your ranking success. After all, the keywords you target are responsible for the type of traffic you will be receiving. This means that the right keywords have a better chance of being clicked compared to the wrong ones. Despite this, people are still making...
Read More
social media
6 Free Tools for Reviewing Websites, SEO, Adwords and Social Marketing In this video guide we run through 6 Free Tools for Reviewing and Auditing your Website, SEO, Adwords and Social Marketing Performance.  If you would like some help please contact us for a complimentary Digital Marketing Audit. Here are some links to the tools...
Read More
AdWords CTR and Quality Score Fixing Poor Performance We often come across AdWords campaigns that are not performing well.  These are our recommendations on how to get your campaigns in top shape. Some of the indications of poor performance are: Low Click Through Rate, after running for some time CTR should improve. High cost of...
Read More
Domain Name
Solid #domain name that Fosters Success On the #internet, a company’s brand becomes synonymous with its domain name.  Therefore, your domain name can either help of hurt your online business. The domain used directly influences how a company is viewed by both users, who are human, and search engines, which are run by computers.  Therefore,...
Read More
improving ctr for your pay per click management with ad site links
Improving #ctr For Your Pay Per Click Management With #ad sitelinks Those of you with some real experience in ever competitive and treacherous world of internet marketing, “Sitelinks” must not be a strange name or concept. In fact, it refers to the collection of relevant site links appearing right underneath the search results displaying your...
Read More
Online Marketer Boot-Camp is back in Sydney incl Search Engine Optimisation 101 Check out this most recent promo for this years boot camp in sydney.     Boot-Camp is back in Sydney for 2011 and it’s better than ever. Last November in Melbourne we officially retired our tried and trusted Search Engine Boot-Camp product that...
Read More

Get me More Sales and Profits