Blog

Best Tips For Making Great Video

Let’s face it, video is wherever you go. It’s no longer confined to YouTube and other video sites, nowadays it’s also on Facebook and other social media platforms. The internet and its users love video because it is an easier medium to understand. Also, great videos have more potential to quickly become viral compared to...

Blogging

Strategies to Improve Your E-Commerce Revenue

Building an e-commerce website is one the most popular business ventures today. Not only does it provide unlimited scaling potential, it is also open to a wider scope of audience. However, building an online store does not guarantee success. It can be hard to increase revenue without hard work or using creative strategies. One of...

E-Commerce

Best Reasons To Consider E-Commerce Personalization

Marketing has come a long way from the simple printing press to pamphlets handed out in the streets. Today’s marketers rely heavily on gathered information, data analytics and personalization. In fact, personalization is no longer just a buzz word; it has become important in helping businesses reap the rewards of marketing. Personalization generally refers to...

E-Commerce

Web Design Acronyms Your Web Designer Wish You Knew

LOL, HTTP and JPEG. For many of us, it seems like the internet is speaking a whole new language. You’re not wrong or alone. These types of abbreviations and many web design acronyms can be very confusing especially for lay men. If you’re having a website set up, learning about these acronyms can help conversations...

Web Design

What you need to know about Google AdWords

Content For someone inexperienced in Google Ads, the idea can be both exciting and terrifying. If done right, Ads can transform your business. If done wrong, a business can spend thousands and get nothing in turn. In July 2018, Google rebranded Google Adwords to Google Ads. Since then, this is the main door for advertisers...

Google Adwords Management

Combining Email Marketing and Social Media Marketing

How to Combine Email Marketing and Social Media

Combining two of the most common marketing methods can help you save time, improve your branding, make your message consistent, and maximize the impact you have on your audience and potential customers. Creating campaign experiences that are cohesive between email and social can save you time purely in asset management. Using similar headlines, body copy,...

Email Marketing, Social Media Marketing

How to use Google Analytics: Tools to Analyze Your Website’s Data

So your business is doing well. Your website receives traffic, and activity occurs on its pages. Though, nothing is storing this valuable information which can be used to make data-driven decisions. There is a lack of insight generation. To reverse this untapped potential, you decide to employ Google’s free Analytics application that is housed within...

Internet Marketing, Website Conversion Optimisation

How the Right Web Design Can Boost the Value of Your Digital Business

A valuable business is a business worth owning. It’s as simple as that. A business that could fetch a fair price on the open market is usually profitable, growing, efficient and safe—everything we want to see in our own companies. This is why much of the process of selling a business is made up of...

Web Design

4 SEO Metrics You Should Measure

When it comes to making your business even more successful, then you must measure your SEO performance on its website. But I’m sure many of you are wondering: How does that work? With the many types of tools and strategies to follow, it may be confusing for the first-timer who has no idea where to...

SEO

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